Archives: Terms

Entertainment Advertising

Definition of Entertainment Advertising Entertainment advertising refers to the promotion of various forms of entertainment,

Email Subscriber

Definition of Email Subscriber An email subscriber is an individual who has voluntarily signed up

Email Personalization

Definition of Email Personalization Email personalization is the process of tailoring email content and subject

Email Newsletter

Definition of Email Newsletter An email newsletter is a regularly distributed digital communication, typically containing

Decentralized Marketing

Definition of Decentralized Marketing Decentralized marketing refers to a marketing approach where control and decision-making

Delayed Gratification

Definition of Delayed Gratification Delayed gratification in digital marketing refers to the strategic practice of

Discount Code

Definition of Discount Code A discount code, also referred to as a promo code or

Dissonance Theory

Definition of Dissonance Theory Dissonance Theory, derived from the concept of cognitive dissonance, refers to

Dayparting

Definition of Dayparting Dayparting is a digital marketing technique that involves scheduling and delivering advertisements

Digital Equity

Definition of Digital Equity Digital Equity is a term related to the fair distribution of

Digital Literacy

Definition of Digital Literacy Digital literacy refers to an individual’s ability to use, comprehend, and

Data-Driven Marketing

Definition of Data-Driven Marketing Data-driven marketing refers to the strategy of utilizing customer data and

Drop-off Rate

Definition of Drop-off Rate Drop-off rate refers to the percentage of users who leave or

Frugal Innovation

Definition of Frugal Innovation Frugal innovation refers to the creative development and implementation of cost-effective

Fad

Definition of Fad A fad, in digital marketing terms, refers to a short-lived trend or

Frenemy Marketing

Definition of Frenemy Marketing Frenemy marketing is a term used to describe a unique relationship

Feasibility Analysis

Definition of Feasibility Analysis Feasibility analysis in digital marketing refers to the process of evaluating