Definition of Social Sharing

Social sharing is the act of users spreading digital content, such as articles, images, or videos, across social media platforms like Facebook, Twitter, or Instagram. It enables individuals to share web-based content with their network of friends and followers, amplifying the reach of the original content. This process facilitates increased brand awareness, drives website traffic, and contributes to a brand’s overall digital marketing strategy.


The phonetic pronunciation of “Social Sharing” is: ˈsoʊʃəl ˈʃɛərɪŋ

Key Takeaways

  1. Social sharing increases visibility and promotes content beyond your immediate network.
  2. Encourage user-generated content and interactions to foster a sense of community and engagement.
  3. Use appealing images, attention-grabbing headlines, and optimized timing to improve the effectiveness of your shared content.

Importance of Social Sharing

Social Sharing is an important digital marketing term because it refers to the process of individuals promoting and spreading content across various social media platforms, resulting in increased brand awareness, user engagement, and potential growth in customer base.

This organic form of promotion serves as an influential form of validation and recommendation among users, creating a ripple effect of visibility that can potentially reach a vast audience.

Additionally, social sharing can positively impact a brand’s search engine rankings and online reputation, further emphasizing the value of a well-executed social media strategy that encourages users to share content and engage with the brand.


Social sharing plays a pivotal role in the world of digital marketing as it cultivates the ability for users to distribute content throughout various online platforms, increasing visibility and reach. This phenomenon is predominantly driven by the rapid rise in social media usage, enabling businesses to tap into the power of online word-of-mouth marketing.

The purpose of social sharing is to amplify a brand’s message and engage consumers, resulting in elevated brand awareness, improved customer loyalty, and, ultimately, increased conversions. By strategically creating share-worthy content such as images, videos, articles, and interactive experiences, brands empower users to contribute to their marketing efforts, transforming them into brand advocates.

Moreover, the accessibility and convenience of sharing buttons embedded within digital content has facilitated the ease with which users can disseminate valuable information to their networks. This process not only leads to extensive organic reach, but it also fosters credibility through personal recommendations, as individuals are more likely to trust the recommendations of friends and family over traditional advertisements.

Additionally, social sharing offers marketers valuable insights into user preferences and trends, allowing them to refine their strategies and connect with their target audience in a more meaningful and efficient manner. Overall, social sharing is an indispensable tool within the digital marketing arsenal that enables businesses to harness the full potential of online communities, accelerating growth and forging strong, lasting relationships with their customers.

Examples of Social Sharing

User-Generated Content Campaigns: The outdoor clothing and equipment brand, GoPro, encourages their customers to share their content through the hashtag #GoPro on social media platforms. By sharing user-generated content featuring their products, GoPro not only promotes its products effectively but also builds a genuine connection with its audience.

Viral Video Marketing: The ALS Association’s “Ice Bucket Challenge” is a perfect example of social sharing in the digital marketing realm. In 2014, the campaign went viral as people from all over the world began to record themselves dumping a bucket of ice water over their heads and then nominating others to do the same. The challenge aimed to raise awareness about Amyotrophic Lateral Sclerosis (ALS) and generated millions in donations, thanks to massive social sharing across various platforms.

Influencer Marketing: Daniel Wellington, a watch brand, skyrocketed in popularity primarily due to its effective influencer marketing strategy. The brand partners with various lifestyle influencers across platforms such as Instagram and YouTube, who showcase their products through sponsored posts. Followers of these influencers, in turn, share these posts, resulting in more significant brand visibility and social sharing.

Social Sharing FAQ

What is social sharing?

Social sharing refers to the act of sharing content from a website or app on social media platforms, such as Facebook, Twitter, Instagram, and more. It allows users to spread content to their social network, making it accessible to a wider audience.

Why is social sharing important?

Social sharing is important because it helps increase a website or app’s visibility, user engagement, and traffic. It also encourages conversation and interaction among users, leading to higher brand awareness and customer retention.

How do I incorporate social sharing buttons on my website?

To incorporate social sharing buttons on your website, you can use third-party tools or plugins that facilitate easy sharing to various social media platforms. Additionally, you can manually add share buttons with custom code and styling. Make sure to place the buttons in visible and easily accessible areas on your site.

Which social media platforms should I include in my social sharing options?

When choosing which platforms to include in your social sharing options, consider the platforms your target audience uses the most. Some popular choices include Facebook, Twitter, LinkedIn, Instagram, and Pinterest. However, make sure to tailor this selection to best fit your target demographic.

How do I track the effectiveness of my social sharing strategy?

To track the effectiveness of your social sharing strategy, use analytics tools to monitor metrics such as shares, likes, retweets, and clicks. This will help you identify which content is resonating well with your audience and which social media platforms are driving the most engagement.

Related Digital Marketing Terms

  • Content Virality
  • Social Media Engagement
  • Share Buttons
  • User-Generated Content
  • Online Brand Advocacy

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