Definition of Trial Offer

A trial offer is a digital marketing strategy where a product or service is provided to potential customers for a limited time period, either free of charge or at a reduced price. The aim of a trial offer is to encourage consumers to test the product or service, with the hopes that they will be satisfied with their experience and become long-term customers. It is a common tactic used to boost customer acquisition and conversions.


The phonetic pronunciation of “Trial Offer” is / ˈtraɪəl ˈɒfər /

Key Takeaways

  1. Trial offers provide potential customers with the opportunity to test and experience a product or service before making a commitment.
  2. Trial offers can help businesses gather valuable feedback, improve their products or services, and ultimately increase conversion rates.
  3. It is vital for businesses to clearly communicate the terms, duration, and benefits of the trial offer to ensure an optimal customer experience and avoid potential misunderstandings.

Importance of Trial Offer

The digital marketing term “Trial Offer” is important because it serves as an effective strategy for businesses to attract new customers and increase customer engagement.

By offering potential customers a chance to try the product or service for a limited time at a discounted price or for free, businesses can demonstrate the value and benefits of their offerings, build trust, and spark interest among consumers.

Additionally, trial offers reduce the barrier to entry for potential customers who may be hesitant to commit to a full purchase, thus increasing the likelihood of further engagement and, in many cases, leading to long-term customer relationships.

Consequently, trial offers are an essential tool in any digital marketer’s arsenal for driving customer acquisition, retention, and overall growth.


The trial offer is a digital marketing strategy primarily designed to attract new customers by providing them with a unique opportunity to experience a product or service at a reduced cost (sometimes even free), typically for a limited amount of time. The fundamental purpose of a trial offer is to allow potential customers to explore the features, functionalities, and benefits of a product or service risk-free. This gives them a chance to assess whether the product/service meets their needs, preferences, and expectations before making a full commitment.

By offering a trial, businesses can showcase the value of their offerings, effectively building trust and confidence in their brand. Trial offers are not only beneficial for customers but also serve as a crucial tool for businesses to enhance their marketing efforts. These offers help accelerate the customer acquisition process as many people gravitate towards trying a product or service before investing their hard-earned money.

Additionally, trial offers enable companies to collect valuable insights about their customers’ preferences, pain points, and usage patterns. Such information is invaluable for enhancing the efficacy of targeted marketing campaigns, refining customer personas, and identifying areas of improvement. In conclusion, trial offers serve as a powerful catalyst in driving sales, reinforcing brand loyalty, and allowing companies to better understand their target audience.

Examples of Trial Offer

Amazon Prime Free Trial: Amazon Prime offers a 30-day free trial for new users, allowing them access to all the benefits of a Prime membership before they commit to the subscription cost. During this period, users can enjoy free shipping, video and music streaming, exclusive deals, and more. This strategy aims to showcase the value of Prime, enticing customers to continue with the paid membership once the trial ends.

Skillshare Free Trial: Skillshare is an online learning platform offering thousands of courses on various topics. To attract new users, they provide a 7-day or 30-day free trial, during which users have unlimited access to their course catalog. By allowing users to experience the platform’s benefits and ease of use, Skillshare increases the likelihood of converting them into paying subscribers after the trial period.

Spotify Premium Free Trial: Spotify, a leading music streaming platform, offers a trial for their Premium service, which includes ad-free streaming, offline listening, and high-quality audio. New users can sign up for a 1-month free trial, hoping that they’ll enjoy the enhanced features enough to continue paying for the service once the trial expires.

FAQ – Trial Offer

1. What is a trial offer?

A trial offer is a promotional deal where a product or service is made available to customers for a limited time at a reduced or free cost. This allows consumers to try the product or service and evaluate its usefulness before committing to a full purchase.

2. How long does the trial offer last?

Trial offers can vary in duration, ranging from a few days to several weeks. The specific length of a trial offer will typically be mentioned in the promotional materials or on the product/service’s website.

3. Are there any charges or fees during the trial period?

During the trial period, the product or service is generally provided free of charge or at a reduced cost. Some trial offers may require you to provide payment information but will not charge your account until the trial period has ended. Always review the terms and conditions of the trial offer to understand any potential charges or fees.

4. What happens after the trial period ends?

Once the trial period ends, you may need to make a decision about whether to continue using the product or service by purchasing a subscription or making a one-time payment. If you decide not to continue, you should cancel the trial before the trial period ends to avoid being charged. Some trial offers may require manual cancellation, while others may automatically cancel if you don’t upgrade to a paid plan.

5. Can I cancel the trial offer before it ends?

Yes, you can usually cancel a trial offer before it ends. The cancellation process varies depending on the provider or the product/service being offered. Check the trial offer’s terms and conditions for specific cancellation instructions. Be sure to cancel before the end of the trial period to avoid being charged.

Related Digital Marketing Terms

  • Conversion Rate
  • Customer Acquisition
  • Limited-Time Promotion
  • Freemium Model
  • Risk-Free Trial

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