Definition of Yield-to-Expiry

Yield-to-Expiry (YTM) is a financial term primarily used in bond investing, rather than digital marketing. It refers to the total return anticipated on a bond if it is held until its maturity. YTM is expressed as an annual percentage rate and takes into account the bond’s current market price, face value, and time to maturity along with the interest payments received.


The phonetic representation of “Yield-to-Expiry” using the International Phonetic Alphabet (IPA) is: /ˈjiːld tə ɪɡˈspaɪəri/

Key Takeaways

  1. Yield-to-Expiry (YTM) represents the total return an investor can expect to earn if a bond is held until it matures, taking into account both interest payments and any capital gains or losses.
  2. YTM is influenced by factors such as the bond’s coupon rate, time to maturity, market interest rates, and the bond’s price. As a result, YTM can change over time as these factors fluctuate.
  3. Investors commonly use YTM as a way to compare the potential returns of different bonds, taking into account their respective risk levels. A higher YTM generally means a higher expected return, but it may also indicate a riskier investment.

Importance of Yield-to-Expiry

Yield-to-Expiry (YTM) is an important digital marketing term as it facilitates a comprehensive understanding of the potential return on investment in the advertising landscape.

YTM not only considers the present market return but also accounts for the time value of money, coupon payments, and the future redemption value.

By tracking the overall returns on digital advertising campaigns until their expiration, marketers can make informed decisions about allocating resources, optimizing campaign strategies, and understanding the efficacy of each channel.

As a result, YTM serves as a valuable metric for gauging the attractiveness and effectiveness of an advertisement investment, ultimately resulting in better financial and marketing decisions.


Yield-to-Expiry (YTM) plays an integral role in the world of digital marketing, as it serves as a key indicator of an investment’s profitability. While YTM is often associated with bonds, its purpose extends beyond just the bond market.

In digital marketing, Yield-to-Expiry is utilized as a measure to evaluate the effectiveness of marketing campaigns, particularly in performance-based advertisements, where returns are vital to the success of such efforts. By determining the YTM for a given investment or marketing strategy in relation to its expected returns over time, marketers gain valuable insights into how well their campaigns are projected to perform, allowing them to make more informed decisions on investments and resources allocations.

Moreover, Yield-to-Expiry is beneficial in comparing various marketing campaigns and assessing their potential returns. By calculating the YTM for each campaign, marketers can efficiently compare the profit potential among different strategies, aiding in the prioritization and allocation of resources to the most lucrative opportunities.

This ultimately helps maximize the overall return on investment (ROI), ensuring that marketing spending drives higher revenue for the organization. Furthermore, tracking the yield-to-expiry empowers digital marketers to adapt and optimize their strategies throughout the campaign’s lifecycle, thereby enhancing performance and fostering continuous improvement.

Examples of Yield-to-Expiry

Yield-to-Expiry (YTM) is a term commonly used in bond investing, which represents the total return anticipated on a bond if it is held until it matures. In the context of digital marketing, the term might be mistakenly used or confused with other metrics. Instead, let me provide you with three real-world examples of the term “Return on Ad Spend (ROAS)” that are more relevant to digital marketing:

An e-commerce business spends $10,000 on a Google Ads campaign targeting specific keywords related to their products. Over the course of the campaign, they generate $50,000 in sales from the users directed to their website through these ads. Their ROAS would be calculated as $50,000 (revenue) / $10,000 (ad spend) =

This implies that for every dollar spent on the ad campaign, they generated $5 in sales revenue.

A local restaurant utilizes Facebook ads to boost their posts and promote special offers to increase online orders for delivery. They spend $2,000 on Facebook ads and see an additional $6,000 in online orders during their campaign. In this case, their ROAS would be $6,000 (revenue) / $2,000 (ad spend) = 3, meaning they generated $3 in sales for every dollar spent on advertising.

A software-as-a-service (SaaS) company invests $15,000 in a LinkedIn ad campaign aiming to increase sign-ups for their software’s free trial. As a result of the campaign, they observe an increase in 200 paid subscriptions, which bring in a total of $90,000 in revenue. The ROAS for this campaign would be $90,000 (revenue) / $15,000 (ad spend) = 6, signifying that they earned $6 in revenue for each dollar spent on their LinkedIn ads.In these examples, the term “Return on Ad Spend (ROAS)” is used to measure the effectiveness of digital marketing campaigns in generating revenue from advertising dollars spent.

Yield-to-Expiry FAQ

What is Yield-to-Expiry (YTM)?

Yield-to-Expiry (YTM) is a financial metric that calculates the total return expected on a bond or fixed income security if it is held until its maturity date. YTM considers the bond’s current price, face value, coupon rate, and time to maturity, and expresses the yield as an annual percentage rate (APR).

Why is Yield-to-Expiry important for bond investors?

Yield-to-Expiry is an important metric for bond investors as it helps them to make informed decisions about which bonds to consider for their portfolio. YTM provides a standardized measure to compare bonds and fixed income securities, taking into account variables such as coupon payments, market price, and time until maturity. This enables investors to identify higher-yielding bonds, which generates higher returns on their investment.

How is Yield-to-Expiry different from current yield?

Current yield is a simpler metric that measures the bond’s annual coupon payment relative to its current market price. It does not consider the bond’s potential capital gain or loss, nor does it account for the time left until the bond matures. In contrast, Yield-to-Expiry provides a more comprehensive understanding of a bond’s expected performance, considering not only the coupon payments but also the bond’s face value, current price, and time to maturity.

What are the limitations of Yield-to-Expiry?

Yield-to-Expiry has a few limitations. First, it assumes that coupon payments are reinvested at the same rate as the YTM, which may not always be the case in reality. Second, YTM does not account for taxes, fees, or transaction costs, which can affect the actual return on investment. Finally, YTM calculations are based on the assumption that the bond will be held to maturity, which may not always be the intention of the investor.

How can I calculate Yield-to-Expiry?

Calculating Yield-to-Expiry can be quite complex due to the variety of factors involved. The most accurate way to calculate YTM is to use a financial calculator or software that is specifically designed for bond calculations. Alternatively, you can use an online Yield-to-Expiry calculator or refer to bond yield tables to approximate the YTM for a particular bond.

Related Digital Marketing Terms

  • Bond Valuation
  • Interest Rate Risk
  • Present Value
  • Expected Cash Flows
  • Yield Curve

Sources for More Information

  • Investopedia –
  • Corporate Finance Institute –
  • PIMCO –
  • Toppr –
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