Definition of Cyber Monday

Cyber Monday is a marketing term that refers to the first Monday following the Thanksgiving holiday in the United States, typically falling in late November or early December. It is a day when retailers offer significant online sales and promotions to encourage consumers to shop online for the holiday season. The term was first coined in 2005, and since then, Cyber Monday has become one of the biggest online shopping days of the year.


The phonetic pronunciation of “Cyber Monday” is: ˈsaɪbər ˈmʌndeɪ.

Key Takeaways

  1. Cyber Monday is an annual online shopping event that takes place on the first Monday after Thanksgiving, offering significant discounts and deals on a wide range of products.
  2. Customers can enjoy a more convenient and hassle-free shopping experience, as the event is primarily focused on e-commerce websites and allows them to shop from the comfort of their homes.
  3. Businesses leverage this opportunity to boost their sales and attract new customers by offering limited-time promotions, special offers, and exclusive discounts on various items.

Importance of Cyber Monday

Cyber Monday is an important digital marketing term as it refers to the first Monday after Thanksgiving, during which online retailers offer exceptional discounts and promotions to incentivize consumers to shop online.

This day has evolved into one of the most significant online shopping days of the year, driving an immense influx of sales and revenue for businesses.

The term gained prominence in 2005 and has since provided a boost to e-commerce, as consumers increasingly favor online shopping for its convenience.

For marketers and retailers, Cyber Monday presents an opportunity to capitalize on this trend by harnessing digital marketing strategies to reach a wider audience, engage shoppers, and ultimately, boost sales.


Cyber Monday is an annual online shopping event created to drive a spike in sales, specifically among e-commerce retailers. As a digital marketing strategy, its purpose is to capitalize on the excitement and convenience of online shopping, offering attractive discounts and promotions to entice consumers to make purchases. Occurring on the Monday following Thanksgiving in the United States, this phenomenon taps into the festive shopping rush, ultimately benefiting both businesses and consumers.

For retailers, the event helps boost revenue, increase brand visibility, and allows smaller enterprises to compete with larger ones by engaging potential customers through various digital channels. For shoppers, it presents an opportunity to purchase desirable products at a discounted rate from the comfort of their homes or workplaces. To effectively leverage Cyber Monday, businesses invest in tactical digital marketing efforts that include building attractive websites, utilizing email marketing, developing engaging social media campaigns, and employing search engine optimization techniques to ensure they are visible to their target audience.

The main objective, in this case, is to create a seamless online shopping experience that encourages consumers to complete their purchases. With an ever-increasing number of internet users, businesses continuously adapt and refine their digital marketing strategies to rise above the competition during this highly anticipated shopping event. As a result, Cyber Monday has grown rapidly since its inception in 2005, consistently breaking records in online sales and contributing significantly to the annual revenue of numerous e-commerce businesses.

Examples of Cyber Monday

Amazon’s Cyber Monday Sales: Amazon, one of the largest online retailers, offers significant discounts on a wide range of products during Cyber Monday, which occurs on the first Monday after Thanksgiving every year. The event draws millions of shoppers to their site in search of deals on electronics, clothing, books, and countless other items.

Walmart’s Cyber Monday Deals: Walmart, another major retailer, also participates in Cyber Monday by offering discounts and deals on various products. The company not only launches its online sales, but also heavily promotes them through emails, social media, and other digital marketing strategies to attract customers and boost sales.

Best Buy’s Cyber Monday Promotions: Best Buy, an electronics retailer, runs various promotions on Cyber Monday, often focusing on discounts for electronic goods such as TVs, computers, smartphones, and gaming consoles. Through digital marketing efforts like email campaigns, online ads, and social media posts, they aim to drive traffic to their website and increase sales during this online shopping event.

Cyber Monday FAQ

What is Cyber Monday?

Cyber Monday is an online shopping event that takes place on the first Monday following Thanksgiving Day in the United States. It’s a day when countless retailers offer special deals and discounts on a wide range of products, making it one of the biggest online shopping days of the year.

When does Cyber Monday take place?

Cyber Monday is held on the first Monday following Thanksgiving Day in the United States. The actual date may vary each year, but it usually takes place sometime between November 26th and December 2nd. Be sure to check the calendar for the exact date.

Where can I find Cyber Monday deals?

Cyber Monday deals can be found on numerous online shopping websites, including major retailers such as Amazon, eBay, Walmart, and Target. Additionally, many smaller retailers and specialized stores also offer discounts and promotions on their websites. It’s best to keep an eye on your favorite online stores, sign up for newsletters, or follow them on social media to stay informed about their Cyber Monday deals.

How long do Cyber Monday deals last?

While Cyber Monday is officially a one-day event, many retailers extend their deals throughout the week. Some may even start offering discounts the week before on Black Friday. To take advantage of the best deals, it is recommended to start your online shopping early on Cyber Monday and check for any extended sales throughout the week.

What are some tips for getting the best Cyber Monday deals?

To get the best Cyber Monday deals, do the following:

  1. Start by making a shopping list and setting a budget to avoid overspending.
  2. Research prices and compare them on different retailer websites before the event.
  3. Sign up for newsletters, follow retailers on social media, and download shopping apps to get updates on discounts and promotions.
  4. Check for coupon codes or additional discounts before completing your purchase.
  5. Shop early on Cyber Monday to avoid missing out on limited-time deals and low-stock items.

Related Digital Marketing Terms

  • Online Sales
  • Black Friday
  • eCommerce Promotions
  • Shopping Season
  • Email Marketing

Sources for More Information

  • Investopedia –
  • Adobe –
  • Warc –
  • Digital Commerce 360 –
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