Definition of Google Ads

Google Ads, formerly known as Google AdWords, is a paid online advertising platform developed by Google. It allows businesses to display targeted advertisements in Google’s search results and on other websites that are part of the Google Display Network. Advertisers bid on specific keywords to make their ads visible to users searching for those terms or browsing relevant websites, ultimately driving traffic to their website or product page.


The phonetic pronunciation of “Google Ads” is: Goo-gull A-d-z

Key Takeaways

  1. Google Ads help businesses reach a wider audience and increase their visibility through targeted advertising campaigns on Google’s platforms, such as search results and Google Display Network.
  2. Google Ads operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads, making it a cost-effective marketing solution for businesses of all sizes.
  3. Google Ads offers various targeting options and tools, such as keyword targeting, demographic targeting, and remarketing, allowing businesses to effectively reach and engage their desired target audience.

Importance of Google Ads

Google Ads is an essential digital marketing term largely due to its prominent role in ensuring online visibility and driving quality traffic to businesses and websites.

As a powerful and widely-used online advertising platform developed by Google, Google Ads allows advertisers to create targeted and cost-effective campaigns that appear on Google’s search results and display network.

By leveraging keyword-based advertising, remarketing options, and data-driven insights, Google Ads enables businesses to reach their desired audience, generate higher conversion rates, and increase return on investment.

As a result, developing a robust Google Ads strategy becomes crucial for businesses seeking to achieve online success and stay ahead in the competitive digital landscape.


Google Ads serves as the modern-day tool for businesses seeking to attract and engage a wider audience in a highly targeted and timely manner. Its main purpose is to help businesses drive more traffic to their websites, boost sales, or increase visibility for a particular product or service.

By utilizing Google Ads, businesses can gain an edge over their competitors by positioning their ads strategically in search results, display networks, and even YouTube videos, creating a tailored, results-driven marketing campaign that reaches potential customers right when they’re searching for a solution or interested in a specific product or service. Google Ads operates based on a pay-per-click (PPC) model, which means that advertisers are only billed when someone clicks on their ad.

This performance-based pricing allows businesses to make their marketing budgets work harder, as they are only spending money when there’s a direct engagement with their advertisement. In addition to the PPC model, Google Ads provides advertisers with useful insights and in-depth data analysis, enabling them to monitor the performance of their ads and optimize them to achieve their desired outcome: whether that be increasing brand awareness, generating leads, or driving sales.

With Google Ads, businesses gain the advantage of an efficient advertising tool that empowers them to thrive in the competitive digital landscape.

Examples of Google Ads

Local Restaurant Campaign: A local restaurant wants to increase their online visibility to attract new customers from their city. They create a Google Ads campaign targeting specific keywords like “best Italian restaurant in [city name]” or “[city name] family dining restaurant.” Using location targeting, their ads appear only to users who are located within their targeted city, making their marketing efforts more efficient.

E-commerce Store Sales Promotion: An e-commerce store specializing in eco-friendly home products decides to run a limited-time sale on their reusable water bottles. They create a Google Ads campaign featuring text and display ads which highlight the water bottle sale and feature an eye-catching image. They target keywords related to sustainable living and reusable water bottles, and also use audience targeting to reach people who are environmentally conscious. This allows their ads to reach a more relevant audience who are likely to convert.

Tech Company Product Launch: A tech company is launching a new mobile app aimed at improving productivity. To create buzz and drive downloads, they use Google Ads to run an app install campaign targeting people in relevant industries or job roles, such as managers and entrepreneurs. They use keyword targeting for terms like “productivity app” and “task management app” as well as audience targeting to reach potential users who are interested in time management and productivity solutions. As users search for these terms on Google or browse relevant websites, they’ll encounter the ads promoting the app, increasing its visibility and potential user base.

Google Ads FAQ

What is Google Ads?

Google Ads is an online advertising platform developed by Google that allows advertisers to create and display advertisements across Google search results, YouTube, and other partner websites. Advertisers can create and manage their ads by setting goals, targeting audiences, and choosing budget and bidding options.

How does Google Ads work?

Google Ads works on a pay-per-click (PPC) model, where advertisers bid on specific keywords relevant to their products or services. When users search for those keywords on Google, the ads from the winning advertisers are displayed at the top or bottom of the search results, or alongside other content on partner sites.

What is the difference between search and display advertising?

Search advertising, also known as Google Search Network, targets users actively searching for specific keywords. Display advertising, on the other hand, targets users passively browsing content across Google Display Network partner sites. Display advertising often uses visual elements such as images and videos, while search advertising focuses on text-based ads.

How can I get started with Google Ads?

To get started with Google Ads, create a Google Ads account using a Google account, set up your billing information, and then create your first campaign. You will need to choose your targeting options, determine your budget, and write your ad copy for each ad group. You can also use the Google Ads Keyword Planner to help find relevant keywords for your campaigns.

How much does Google Ads cost?

The cost of Google Ads varies depending on factors such as your target keywords, bidding strategy, and competition. You decide your daily budget, and you only pay when users click on your ads. Costs per click can range from a few cents to several dollars. It is essential to monitor your campaigns regularly and make adjustments to optimize performance and stay within your budget.

Related Digital Marketing Terms

  • AdWords
  • Pay-Per-Click
  • ́

  • Quality Score
  • Conversion Tracking
  • Keyword Research

Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More