Definition of Gravatar

Gravatar stands for “Globally Recognized Avatar.” It is a web-based service that allows users to create a profile image and associate it with their email addresses. This unique avatar is then displayed across different websites and platforms when users engage in activities such as leaving comments or writing blog posts, providing a consistent online identity.


The phonetic pronunciation of “Gravatar” is:/ˈɡrævətɑr/ – “ˈɡrav” rhymes with “have”- “ə” as in “a” in “sofa”- “tɑr” rhymes with “car”

Key Takeaways

  1. Gravatar stands for Globally Recognized Avatar, which allows users to create a single profile image that can be used on various websites, blogs, and online forums to provide a visual representation of themselves.
  2. It is linked to the user’s email address, making it easy for websites to automatically retrieve and display the user’s Gravatar image. This offers a consistent online presence and means users won’t have to manually upload an avatar each time they join a new website.
  3. Gravatar-enhanced websites can also access additional Gravatar services such as user ratings and contact information, provided the user has made this information public in their Gravatar profile, further streamlining the process of creating a unified and recognizable online presence.

Importance of Gravatar

Gravatar, or Globally Recognized Avatar, is an important digital marketing term because it enables users to maintain a consistent online presence across different platforms by associating their email address with their chosen profile image.

This enhances user engagement, builds trust, and reinforces brand identity, as the same avatar is displayed on various websites, blogs, forums, and comment sections.

From a marketing perspective, having a Gravatar ensures that your content and interactions are easily identifiable, helps build credibility, and fosters relationships with potential customers, thus contributing to the overall success of your digital marketing efforts.


Gravatar, short for Globally Recognized Avatar, serves the purpose of providing a consistent virtual identity for individuals across various online platforms. As internet users engage in discussions and contribute content on forums, blogs, and websites, their Gravatar offers a recognizable image or avatar that accompanies their posts.

This feature establishes an online persona, helping people familiarize themselves with the user’s presence and contributions on diverse platforms. Using Gravatar has several benefits, such as cultivating a sense of familiarity and trust among online communities.

By maintaining a recognizable image for its users, Gravatar helps build credibility and influence in the online spaces where they interact regularly, ensuring that their contributions are easily acknowledged and remembered. Furthermore, Gravatar streamlines user experience by automatically associating the chosen avatar or profile image with the email address used for various platforms, reducing the hassle of manually uploading an image each time a new account is created.

This enhances convenience for users who actively participate in various blogs, forums, and discussion boards across the internet.

Examples of Gravatar

Gravatar, or “Globally Recognized Avatar,” is a service that allows users to create a single avatar image and use it across multiple websites and platforms. Here are three real-world examples demonstrating its use in digital marketing:

Blog Comments: When readers leave comments on blog posts, their Gravatar image can appear alongside their name. This helps create a sense of personalization and trust for other users reading the comments. For digital marketers, this encourages engagement in discussions and potentially leads to increased website traffic and brand recognition.

Online Forums: Many online discussion forums, such as WordPress or Disqus, allow users to sign in and participate using their Gravatar account. In these cases, the user’s Gravatar appears beside their username, adding an extra element of personalization and in some cases, credibility. For digital marketers, integrating Gravatar into their forums helps to facilitate an active community, which can lead to increased brand loyalty and customer engagement.

Social Media Integration: Some digital marketers may choose to link their Gravatar to their social media profiles (such as Twitter or LinkedIn), allowing for a consistent visual identity across various platforms. This not only helps to create brand consistency but also contributes to establishing an online presence and professional persona, which can lead to increased visibility and credibility in the digital marketing space.

Gravatar FAQ

What is Gravatar?

Gravatar stands for “Globally Recognized Avatar” and is a service that provides user profile images associated with their email addresses. When users sign up with their email address and create an avatar, their profile image is displayed on any Gravatar-enabled website they comment or interact with, using the same email address.

How do I create a Gravatar?

To create a Gravatar, visit the Gravatar website at and sign up using your email address. Once you have created an account, you can upload an image as your avatar, which will then be associated with your email address.

Is Gravatar free to use?

Yes, Gravatar is a free service. You can create an account and upload your avatar without any cost.

How do I implement Gravatar on my website?

To implement Gravatar on your website, you can use the provided APIs, libraries, and plugins to generate Gravatar URLs. These URLs link directly to the Gravatar image associated with a specific email address. Display the generated URL as an image source (img src) to display the Gravatar on your website.

Can I have multiple Gravatars associated with one email address?

No, you can only have one Gravatar image associated with an email address. However, you can create multiple Gravatar accounts with different email addresses and have a unique image associated with each email address.

Is it possible to have different Gravatars for different websites using the same email address?

No, since Gravatars are globally recognized avatars, the image you upload for a specific email address will be displayed on any Gravatar-enabled website you interact with using that email address.

How do I change my Gravatar image?

To change your Gravatar image, sign in to your Gravatar account at, and upload a new image for the associated email address. The new image will replace the previous one, and it will be displayed on Gravatar-enabled websites where you use that email address.

Related Digital Marketing Terms

  • Profile Picture
  • Avatar
  • Global Recognition
  • WordPress
  • Email-linked Identity

Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More