Definition of Gross Adds

Gross Adds refers to the total number of new customers or subscribers gained by a digital marketing campaign within a specified period. This metric is used to evaluate the success of a campaign in attracting a target audience. It includes all new sign-ups, without considering customer churn, cancellations, or losses during the same time frame.


The phonetics of the keyword “Gross Adds” can be represented as follows:Gross: /ɡrəʊs/Adds: /ædz/

Key Takeaways

  1. Gross Adds represent the total number of new subscribers or customers acquired by a business within a specific time period, without considering cancellations or churn.
  2. They provide valuable insight into the effectiveness of marketing efforts and can help businesses identify successful customer acquisition strategies.
  3. Monitoring and analyzing Gross Adds is crucial to understand overall business growth, market trends, and to adapt strategies for long-term customer retention and satisfaction.

Importance of Gross Adds

Gross Adds is an important digital marketing term as it indicates the total number of new subscribers or customers acquired by a company within a specific period, usually a month or a quarter.

This metric provides valuable insight into the effectiveness of a company’s marketing strategies and customer acquisition efforts.

It helps businesses identify trends, evaluate the impact of promotional campaigns, and measure their growth potential.

Moreover, understanding Gross Adds assists in strategic decision-making, optimizes marketing budgets, and reveals areas for improvement, ultimately contributing to the company’s long-term success.


Gross Adds is a vital metric utilized in digital marketing to measure the effectiveness and growth of marketing campaigns and promotional efforts. The primary purpose of Gross Adds is to assess the engagement and traction that marketing strategies are able to generate, as it quantifies the total number of new customers or subscribers acquired during a specific period or from a particular marketing activity.

This metric is essential for digital marketers and businesses alike, as it enables them to gauge the success of their customer acquisition efforts, identify potential flaws in their marketing strategies, and continuously refine their tactics to optimize performance and generate a higher return on investment (ROI).By analyzing Gross Adds, businesses can uncover valuable insights into their target audience’s preferences, behaviors, and response to different marketing initiatives. Monitoring this metric enables digital marketers to compare the performance of various marketing channels and identify which tactics prove more fruitful in acquiring new customers or subscribers.

The evaluation of Gross Adds can also provide valuable information for allocating marketing budgets effectively, as it helps businesses recognize the marketing channels and tactics that yield the best results. Ultimately, the analysis of Gross Adds paves the way for marketers to make data-driven decisions and implement efficient, tailored strategies that bolster customer acquisition efforts and drive continued growth for their business.

Examples of Gross Adds

Gross Adds is a term used in digital marketing to describe the total number of new customers or subscribers added during a specific period, without considering any losses such as cancellations, churns, or unsubscribes. Here are three real-world examples of Gross Adds in digital marketing:

Streaming Service: A popular video streaming platform like Netflix adds 10 million new subscribers globally during a quarter. This number represents the Gross Adds for that period, without considering any customers who may have canceled their subscriptions.

Online Magazine: An online fashion magazine launches a new subscription-based premium content offering. Within the first month, they gain 4,000 new subscribers. This figure of 4,000 new subscribers indicates the Gross Adds for the online magazine during that month.

Mobile App: A mobile health and fitness app offers a premium subscription version with additional features and personal training assistance. The app gains 15,000 new premium subscribers in the first three months after launching the service, signifying the Gross Adds for that timeframe.

Gross Adds FAQ

What are Gross Adds?

Gross Adds refer to the total number of new customers added to a service during a specific period. This number does not account for customer churn or disconnections and is commonly used to measure business growth.

How are Gross Adds Calculated?

Gross Adds are calculated by simply adding the number of new customers who have signed up for a service within a specific timeframe, such as a month or a quarter. This number is an important metric for understanding how many new people are joining a service, but doesn’t tell the whole story on its own, as it doesn’t account for lost customers.

What is the difference between Gross Adds and Net Adds?

The main difference between Gross Adds and Net Adds is that Gross Adds only account for newly acquired customers, while Net Adds factor in both newly acquired customers and customers who have left the service (churn). Net Adds are calculated by subtracting customer churn from Gross Adds, providing a clearer picture of overall customer growth.

Why are Gross Adds important for businesses?

Gross Adds are an important metric for businesses because they help gauge how attractive and effective a company’s marketing, sales, and customer acquisition efforts are. By tracking Gross Adds, businesses can assess whether they are successful at attracting new customers and identify any potential areas of improvement or growth opportunities.

How can a company increase its Gross Adds?

A company can increase its Gross Adds by adopting a variety of marketing and customer acquisition strategies. Some potential methods include optimizing advertising campaigns, offering incentives or promotions to new customers, improving brand visibility, and providing a high-quality customer experience that encourages positive word-of-mouth referrals.

Related Digital Marketing Terms

  • Customer Acquisition
  • Conversion Rate
  • Churn Rate
  • Retention Marketing
  • Subscription Growth

Sources for More Information

  • Investopedia:
  • Marketing Land:
  • Temple University Digital Marketing Blog:
  • McKinsey Quarterly:
Reviewed by digital marketing experts

More terms

Guides, Tips, and More