Definition of In-Feed Video

In-feed video refers to an advertising strategy where video content is seamlessly integrated into a user’s feed on social media platforms or content websites. These videos play automatically as users scroll through their feeds, capturing their attention without disrupting their browsing experience. In-feed videos serve as an effective method for brands to deliver engaging and relevant content to their target audience within the context of their online experience.


The phonetic pronunciation of the keyword “In-Feed Video” is:ĭn – fēd ˈvĭdēō

Key Takeaways

  1. In-Feed Videos blend seamlessly into feeds, reducing interruption and delivering a more immersive experience for users.
  2. They offer effective targeting and customization options to reach the right audience and provide engaging, high-quality content.
  3. In-Feed Videos improve ad performance by providing higher view rates, higher user engagement, and better brand recall when compared to traditional display ads.

Importance of In-Feed Video

In-Feed Video is an essential term in digital marketing as it directly impacts user engagement, brand visibility, and overall advertising effectiveness.

It refers to the video content strategically placed within a user’s social media or content feed, blending seamlessly with organic content and capturing their attention naturally as they scroll through.

This unobtrusive, integrated form of advertising is designed to resonate with the target audience, fostering a more positive brand experience while increasing the likelihood of interaction and sharing.

Given the dominant role played by social media and content platforms in today’s online environment, In-Feed Video’s importance lies in its ability to enhance ad receptivity, boost brand relevance, and ultimately drive better marketing outcomes.


In-feed video refers to a potent marketing strategy designed to capture audience engagement through integrating video content directly into social media feeds, websites, or content platforms. The purpose of this innovative approach is to seamlessly capture users’ attention by providing them with a natural and non-intrusive browsing experience that aligns with their organic interactions on the chosen platform.

This methodology capitalizes on the power of video content to convey brand messaging more effectively, tap into the emotive response of users, and propel brands’ visibility – all in a format that blends well with the platform’s layout. In-feed video has emerged as a profoundly effective tool for advertisers seeking to maximize user engagement in an increasingly cluttered digital landscape.

Brands optimize their promotional campaigns through various tactics, including targeting specific audience demographics, harnessing the virality potential offered by social media, and driving higher click-through rates and conversion rates by focusing on storytelling and visually appealing content. Despite the shorter time frame of most in-feed videos, advertisers are increasingly adapting to this format to create compelling narratives that resonate with their target audience, eventually bolstering brand growth and customer acquisition.

Examples of In-Feed Video

Social Media Platforms: In-feed video advertising can be seen on social media platforms like Facebook, Instagram, and Twitter. Users scrolling through their feeds will come across video ads that are organically integrated into their feeds. These videos usually have a native appearance and play automatically (without audio) as a user scrolls, encouraging them to click on the video and engage with the ad.

News Websites: In-feed video ads can also be found on popular news websites such as CNN, HuffPost, or The New York Times. As users scroll through the articles, they may encounter video ads placed alongside related content. These ads are seamlessly integrated into the content’s layout and don’t disrupt the browsing experience. Users may click on the video to watch the full advertisement.

Mobile Apps: In-feed video advertising can be incorporated within various mobile apps, from gaming to lifestyle and entertainment applications. For example, in a mobile game, a player might come across an in-feed video ad promoting a new product or service as they complete levels or reach specific milestones in the game. In lifestyle apps, users might see video ads integrated in their feeds as they browse through updates or articles. These ad placements are designed to blend effortlessly with other content and provide a non-intrusive experience for users.

In-Feed Video FAQ

What is an In-Feed Video?

An In-Feed Video is a type of video advertisement that appears within the content feed of a webpage or app, usually in a format that blends seamlessly with the surrounding content. These ads autoplay silently as users scroll through the feed, giving advertisers an opportunity to catch users’ attention as they browse.

Why should I use In-Feed Videos for my ad campaign?

In-Feed Videos offer several benefits, such as improved user experience, increased viewability, and higher engagement rates. They blend seamlessly with the content feed, making them less disruptive than other ad formats. Additionally, since they autoplay as users scroll, they are more likely to be viewed and engaged compared to traditional banner ads.

How are In-Feed Video ads charged?

In-Feed Video ads are typically charged on a cost-per-thousand-impressions (CPM) basis. This means that advertisers pay a set amount for every thousand times their ad is rendered and displayed to users. Some platforms may also offer a cost-per-view (CPV) model where advertisers pay only when a user views their ad for a specific duration.

How can I track the performance of my In-Feed Video ads?

To track the performance of your In-Feed Video ads, you can use various metrics such as impressions, views, viewability rate, engagement rate, and click-through rate (CTR). These metrics will help you understand your ad’s reach, effectiveness, and overall success in attracting and engaging users. Be sure to analyze the results regularly and make necessary adjustments to optimize your campaign.

What are best practices for creating In-Feed Video ads?

Some best practices for creating In-Feed Video ads include:

  • Make your video visually engaging within the first few seconds to grab users’ attention.
  • Keep your video short, ideally under 15 seconds.
  • Design your video to be effective even when watched without sound, as they autoplay silently by default.
  • Add captions or subtitles to ensure comprehension without audio.
  • Ensure your video is optimized for mobile devices, as many users will view it on smartphones and tablets.
  • Include a clear and compelling call-to-action (CTA) to encourage user engagement.

Related Digital Marketing Terms

  • Autoplay Feature
  • Native Advertising
  • Video Engagement Metrics
  • Mobile Video Optimization
  • Viewability Rates

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