Definition of Keyword Planner

Keyword Planner is a digital marketing tool offered by Google Ads, used by advertisers and marketers to research and analyze potential keywords for their advertising campaigns. This tool provides insights such as search volumes, competition level, and estimated cost-per-click (CPC) for selected keywords. It helps users identify relevant keywords, optimize bids, and improve ad performance, ultimately making their campaigns more successful and cost-effective.


The phonetics for the keyword “Keyword Planner” would be: /ˈkiːwɝd ˈplænər/ Using the International Phonetic Alphabet, it can be read as: – /ˈkiːwɝd/ for “Keyword” – /ˈkiː/ (kee) — first syllable rhyming with “key.” – /wɝd/ (wurd) — second syllable rhyming with “word.”- /ˈplænər/ for “Planner” – /ˈplæn/ (plan) — first syllable rhyming with “clan.” – /ər/ (ur) — second syllable with an unstressed schwa sound, similar to the end of “better.”

Key Takeaways

  1. Keyword Planner is a free Google Ads tool that helps you discover new keyword ideas, their search volumes, and bid estimations for your ad campaigns.
  2. It allows you to analyze and compare keyword performance, giving you insights into the current search trends and future demand, which helps you optimize your marketing strategy.
  3. Keyword Planner also provides suggestions for ad groups, helping you organize keywords for more targeted and effective campaigns in Google Ads.

Importance of Keyword Planner

Keyword Planner is a crucial tool in digital marketing as it enables marketers to identify the most relevant and effective keywords for their target audience, helping to optimize their search engine marketing strategies.

By utilizing the Keyword Planner, marketers can analyze and research specific keywords, their search volume, and competitiveness in the market.

This ensures that the content created includes the right keywords, thereby enhancing organic search rankings, improving the visibility of the website or ads, and driving higher traffic.

Ultimately, the Keyword Planner facilitates greater profitability and cost-effectiveness of search engine marketing campaigns, allowing businesses to reach their desired audience, and capture their attention through well-researched keywords.


Keyword Planner is a vital tool for digital marketers, primarily used for developing effective search engine marketing (SEM) campaigns and search engine optimization (SEO) strategies. The primary purpose of the Keyword Planner is to assist marketers in discovering potential keyword opportunities by generating a list of words or phrases that are relevant to their target audience’s search queries. By identifying these optimal keywords, marketers can tailor their content and advertisements to ensure better visibility on search engines and reach their intended audience more effectively.

Moreover, the tool provides invaluable insights into search volume trends, competition levels, and potential cost-per-click (CPC) estimates, enabling marketers to make informed decisions about their keyword choices and budget allocation. Another essential use of Keyword Planner is in creating efficient long-tail keyword strategies. Long-tail keywords are highly specific, multi-word phrases that generally have lower search volumes and competition compared to generic, single-word keywords.

However, they usually result in higher conversion rates, as users searching for these phrases tend to be closer to making a purchase decision. Utilizing the Keyword Planner, marketers can identify relevant long-tail keyword opportunities and tailor their content accordingly, driving engaged and targeted traffic to their websites. In conclusion, the Keyword Planner equips marketers with a comprehensive understanding of their industry’s keyword landscape, empowering them to devise well-informed strategies for maximizing their online visibility, traffic, and conversions.

Examples of Keyword Planner

Small Business Expansion: A local bakery in New York is looking to expand its online presence to attract more customers. The owner decides to use Google Ads and needs to research the most effective keywords to target in their ad campaign. By using the Keyword Planner, they can discover high-performing keywords related to their business, such as “New York bakery,” “freshly baked bread,” and “custom birthday cakes,” allowing them to optimize their ad campaign and reach a wider audience.

Blog Content Strategy: An aspiring travel blogger wants to create content that reaches a large audience and eventually monetize their blog. They use the Keyword Planner to research popular keywords in the travel niche to find topics that are frequently searched and have low competition. Based on the planner’s results, they decide to create articles focused on “budget travel tips,” “guide to solo backpacking,” and “best weekend getaways.” As a result, their blog posts rank higher in search results and attract more readers.

E-commerce Store Optimization: An online retailer specializing in eco-friendly household products wants to improve its website’s visibility in search engine results. Using the Keyword Planner, they identify highly-searched keywords related to their products, like “organic cleaning supplies,” “sustainable kitchenware,” and “recyclable packaging.” They then incorporate these keywords into their content, product descriptions, and meta-tags, making their website more likely to appear higher in search results and attract potential customers.

Keyword Planner FAQ

What is a Keyword Planner?

A Keyword Planner is a tool that helps you find the right keywords for your digital marketing campaigns. By researching keyword trends, search volumes, and competition, you can optimize your content and improve your website’s performance on search engines.

Why is a Keyword Planner important?

Keyword Planner is an essential tool for digital marketers and business owners as it provides valuable insights into the keywords related to their niche. The tool enables users to identify the most popular and relevant keywords, assess the competition, and make informed decisions on which keywords to target in their content marketing strategy.

How do I use a Keyword Planner?

To use a Keyword Planner, follow these steps:
1. Sign in or create an account on a Keyword Planner tool such as Google Ads Keyword Planner.
2. Enter a keyword or list of keywords related to your niche or business.
3. View the search volume, trends, and competition for the entered keywords.
4. Analyze the data and identify the most valuable keywords for your marketing strategy.
5. Use the selected keywords as a foundation for creating high-quality, targeted content for your website.

Is a Keyword Planner free?

Many Keyword Planner tools offer free access with basic functionalities, such as search volume and keyword suggestions. Popular tools like Google Ads Keyword Planner are available for free but require an account. Some advanced tools may require a paid subscription for premium features such as in-depth competition analysis and historical data.

What are some alternatives to Google Ads Keyword Planner?

There are several alternatives to Google Ads Keyword Planner, each with its unique features and capabilities. Some popular alternatives include:
1. SEMrush
2. Ahrefs Keywords Explorer
3. Moz Keyword Explorer
4. KWFinder
5. Ubersuggest
These tools may provide a more comprehensive analysis, insights, or features, and may require a paid subscription for full access.

Related Digital Marketing Terms


  • Search Volume
  • Keyword Competition
  • Cost per Click (CPC)
  • Ad Group Ideas
  • Long-tail Keywords


Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More