Archives: Terms

Google Search Console

Definition of Google Search Console Google Search Console is a free web service provided by

Geo-Conquesting

Definition of Geo-Conquesting Geo-conquesting is a digital marketing strategy that targets potential customers within a

Gross Adds

Definition of Gross Adds Gross Adds refers to the total number of new customers or

Growth Metrics

Definition of Growth Metrics Growth metrics are quantifiable data points used to evaluate the performance,

Gap Branding

Definition of Gap Branding Gap branding is a marketing strategy aimed at identifying and addressing

Global Marketplace

Definition of Global Marketplace The Global Marketplace refers to the worldwide environment where businesses, buyers,

Dark Post

Definition of Dark Post A dark post refers to a sponsored or promoted social media

Dynamic Email Content

Definition of Dynamic Email Content Dynamic email content refers to the personalized elements within an

Dynamic URL

Definition of Dynamic URL A Dynamic URL is a web address that changes based on

Data Silo

Definition of Data Silo Data silo refers to the isolated storage and management of data

Digital Wallet

Definition of Digital Wallet A digital wallet is an electronic application or device that securely

Display URL

Definition of Display URL The digital marketing term “Display URL” refers to the web address

Disruptive Technology

Definition of Disruptive Technology Disruptive technology refers to an innovation or advancement that significantly shifts

Digital Identity

Definition of Digital Identity Digital identity refers to the online representation of an individual or

Digital Experience

Definition of Digital Experience Digital Experience refers to the various types of interactions and engagements

Face Value

Definition of Face Value Face value, in the context of digital marketing, refers to the

Family Branding

Definition of Family Branding Family branding, also known as umbrella branding, refers to a marketing

Free Trial

Definition of Free Trial The term “Free Trial” in digital marketing refers to a limited-time

Form Fields

Definition of Form Fields Form fields refer to the individual input areas within a web