Archives: Terms

Fintech

Definition of Fintech Fintech, short for “financial technology,” refers to the integration of advanced technology

Franchise Marketing

Definition of Franchise Marketing Franchise marketing refers to marketing strategies and tactics specifically designed for

Focus Group

Definition of Focus Group A focus group is a research method used in digital marketing,

Fan Acquisition

Definition of Fan Acquisition Fan acquisition refers to the process of gaining new followers, subscribers,

Face-to-Face Marketing

Definition of Face-to-Face Marketing Face-to-face marketing, also known as in-person or personal marketing, is a

False Positive

Definition of False Positive The term “False Positive” in digital marketing refers to a situation

Emotional Marketing

Definition of Emotional Marketing Emotional marketing is a strategic approach that aims to evoke a

Emoticon

Definition of Emoticon An emoticon is a digital representation of a facial expression, emotion, or

Engagement Rate

Definition of Engagement Rate Engagement Rate is a key metric in digital marketing that measures

Editorial Calendar

Definition of Editorial Calendar An Editorial Calendar, in the context of digital marketing, is a

Edge Computing

Definition of Edge Computing Edge computing is a distributed computing approach that brings data processing

Earned Media

Definition of Earned Media Earned media refers to any publicity gained through promotional efforts other

E-wallet

Definition of E-wallet An e-wallet, or electronic wallet, is a digital platform that securely stores

E-book

Definition of E-book An e-book, short for electronic book, is a digital publication containing text,

E-marketing

Definition of E-marketing E-marketing, also known as electronic marketing or internet marketing, refers to the

E-commerce

Definition of E-commerce E-commerce, short for electronic commerce, refers to the buying and selling of

Flash Sale

Definition of Flash Sale A Flash Sale is a limited-time promotional event in digital marketing

Feedback Loop

Definition of Feedback Loop A feedback loop in digital marketing is a process where a

Fulfillment

Definition of Fulfillment Fulfillment in digital marketing refers to the process of completing and delivering

Feature Benefit Analysis

Definition of Feature Benefit Analysis Feature Benefit Analysis is a marketing approach that involves identifying