Archives: Terms

Audience Persona

Definition of Audience Persona Audience Persona refers to a semi-fictional representation of a brand’s ideal

Above-Fold Content

Definition of Above-Fold Content Above-fold content refers to the portion of a webpage that is

AIDA Funnel

Definition of AIDA Funnel AIDA Funnel is a marketing model that represents the stages a

Auction-Based Advertising

Definition of Auction-Based Advertising Auction-based advertising refers to a process where advertisers bid against each

Customer Experience (CX)

Definition of Customer Experience (CX) Customer Experience (CX) refers to the overall impression and perception

Customer Retention

Definition of Customer Retention Customer retention refers to the strategies and tactics employed by businesses

Crowdsourcing

Definition of Crowdsourcing Crowdsourcing is a digital marketing strategy that involves obtaining ideas, content, or

Customer Engagement

Definition of Customer Engagement Customer Engagement is the process of creating meaningful interactions between a

Consumer Behavior

Definition of Consumer Behavior Consumer behavior refers to the study and analysis of how consumers

Community Management

Definition of Community Management Community Management refers to a digital marketing strategy that focuses on

Customer-Centric

Definition of Customer-Centric Customer-centric refers to a marketing strategy that prioritizes the needs, preferences, and

Contextual Link Building

Definition of Contextual Link Building Contextual link building is a digital marketing technique that involves

Clickbait

Definition of Clickbait Clickbait refers to web content, often in the form of headlines or

Aggregator

Definition of Aggregator An aggregator, in the digital marketing context, refers to a platform or

Adaptive Web Design

Definition of Adaptive Web Design Adaptive Web Design (AWD) is a digital marketing term referring

Authentic Engagement

Definition of Authentic Engagement Authentic engagement in digital marketing refers to the genuine and meaningful

Attention Span

Definition of Attention Span Attention span refers to the length of time a person can