Archives: Terms

Audience Persona

An audience persona is a semi-fictional character built from real research to represent a key

Above-Fold Content

Above-fold content is what you choose to place in a page’s first visible view, a

AIDA Funnel

The AIDA funnel turns the Attention-Interest-Desire-Action model into a practical customer journey you can map

Customer Retention

Customer retention is how a business keeps existing customers buying and engaged over time. Learn

Crowdsourcing

Crowdsourcing taps a large, distributed group for ideas, content, or funding. Here’s how brands run

Customer Engagement

Customer engagement is the ongoing, two-way relationship between a brand and its customers across every

Consumer Behavior

Consumer behavior is the study of how and why people buy. Learn the four factors

Community Management

Community management is the inbound, conversational side of social: replying, moderating, and building relationships with

Customer-Centric

Customer-centric means building your marketing around what customers actually need instead of what you want

Contextual Link Building

Contextual link building earns backlinks placed inside relevant editorial content, the kind search engines actually

Clickbait

Clickbait is a headline or thumbnail engineered to win the click while withholding the payoff.

Aggregator

An aggregator pulls content, listings, or data from many sources into one place users can

Adaptive Web Design

Adaptive web design serves several fixed layouts tuned to specific devices, snapping to the best

Authentic Engagement

Authentic engagement is genuine, two-way interaction driven by real interest—not bots, giveaways, or engagement-bait. It’s

Attention Span

Attention span in marketing isn’t a fixed number, and the “goldfish” stat is a myth.