Above-the-Line (ATL) Marketing
Above-the-line (ATL) marketing uses mass media—TV, radio, print, billboards—to build broad brand awareness. Here’s what
Above-the-line (ATL) marketing uses mass media—TV, radio, print, billboards—to build broad brand awareness. Here’s what
Affinity marketing pairs two non-competing brands with overlapping audiences so each can borrow the other’s
Authority is the trust and credibility a website earns in its niche, and a major
Augmented reality (AR) overlays digital content onto the real world through a phone or glasses,
Anomaly detection is the practice of automatically flagging data that breaks from the normal pattern,
Ambient advertising places brand messages in unexpected physical spaces, sidewalks, benches, everyday objects, to surprise
A competitive analysis is a point-in-time study of your competitors’ marketing that reveals where you
Co-marketing is a partnership where two brands share the work, cost, and audience of a
Cluster analysis is an unsupervised technique that lets your data reveal natural customer segments based
A client persona profiles the kind of company and relationship you want to win and
A click map is a visual overlay showing where visitors click on a single page.
Click fraud is the deliberate generation of fake clicks on PPC ads to drain budgets
Customer Acquisition Cost (CAC) is what you spend to win one new customer. Learn the
Conversion rate optimization (CRO) is the systematic process of getting more of your existing visitors
Cost per view (CPV) charges you when someone actually watches your video ad, not just
Definition of CPM CPM stands for Cost Per Mille (or Cost Per Thousand Impressions). It
AIDA stands for Attention, Interest, Desire, and Action, the four mental stages a person moves
An algorithm is a set of rules a computer follows, and in marketing it usually
Average Position measured where your ad ranked among other ads on a search results page.
An autoresponder sends pre-written emails automatically when a subscriber takes an action. Here’s how they
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