Audience Signals
Audience signals are the raw, real-time behavioral data points, searches, clicks, and context, that reveal
Audience signals are the raw, real-time behavioral data points, searches, clicks, and context, that reveal
ARPU (Average Revenue Per User) measures average revenue across your entire user base, paying and
ARPPU (Average Revenue Per Paying User) measures average revenue from each paying customer, counting only
An App Campaign is an automated, install-focused campaign type that serves ads across Google Search,
Average Order Value is total revenue divided by number of orders, the average a customer
An animated GIF is a short, silent, looping image that plays automatically. Marketers reach for
CPL (Cost Per Lead) is what you spend to generate one lead — but a
CPC (Cost Per Click) is what you pay each time someone clicks an ad —
CPA (Cost Per Action) measures what you spend to generate one completed action — a
Core Web Vitals are Google’s three metrics for real-world page experience: LCP (loading), INP (responsiveness,
Cookies keep you logged in, remember your cart, and once let advertisers track you across
Conversion rate is the percentage of visitors who do what you want them to. Here’s
Contextual advertising serves ads based on the content of the page rather than the viewer’s
Content marketing is the practice of creating and distributing genuinely useful content to attract and
Comment spam is the bulk posting of irrelevant or promotional links into comment sections to
Cohort analysis groups users by when they started and tracks each group over time, so
Anchor text is the visible, clickable words inside a link. Done right, it tells both
Alt text is a short written description added to an image in HTML that makes
Affiliate software is the self-hosted tooling that tracks referrals, manages commissions, and pays partners for
An affiliate network is the marketplace that connects merchants and affiliates and runs the tracking,
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