Archives: Terms

Affiliate Merchant

The affiliate merchant is the brand paying the commissions — the advertiser that owns the

Affiliate Marketing

Definition of Affiliate Marketing Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates

Affiliate Manager

An affiliate manager is the person who runs a brand’s affiliate program end to end

Affiliate

Definition of Affiliate Affiliate, in digital marketing, refers to an individual or organization that promotes

Advertising Network

An advertising network pools ad space from many publishers and sells it to advertisers through

AdSense

Google AdSense lets publishers earn revenue by showing Google-matched ads on their sites. Here’s how

Brand Promise

Definition of Brand Promise A brand promise is a value or experience that a company

Benefit Segmentation

Definition of Benefit Segmentation Benefit segmentation is a marketing strategy that categorizes consumers based on

Click-Through

A click-through is the action of clicking a link or ad and landing on its

Churn Probability

Churn probability is a per-customer score predicting who’s likely to leave soon, before the cancellation

Chatbot Builder

A chatbot builder lets you design and deploy conversational bots without code. Here’s what these

Chatbot

A chatbot is software that holds text or voice conversations with users to handle support,

Call Tracking

Call tracking ties inbound phone calls back to the campaigns, ads, and keywords that produced

Caching

Caching stores ready-made copies of your web content so pages load faster for every visitor.

Ad Strength

Ad Strength is Google Ads’ build-quality rating for responsive ads, scored from Poor to Excellent

Ad Space

Ad space is the sellable real estate on websites and apps where ads appear. How