Archives: Terms

Definition of Break-Even Analysis Break-even analysis is a financial calculation used in digital marketing to

Definition of Below-the-Line Promotion Below-the-Line Promotion (BTL) refers to marketing strategies that target a specific

Definition of Benefit Segmentation Benefit segmentation is a marketing strategy that categorizes customers based on

Definition of Broadcast Media Broadcast media refers to various channels of mass communication used to

Definition of Brand Recognition Brand recognition refers to the ability of consumers to identify a

Definition of Brand Equity Brand equity refers to the perceived value and recognition a brand

Definition of Business Intelligence Business Intelligence (BI) is the process of collecting, analyzing, and transforming

Definition of Buyer Psychology Buyer psychology refers to understanding the thought processes, emotions, and decision-making

Definition of Buzzworthy Buzzworthy is a digital marketing term that refers to content or topics

What is black hat SEO? Black hat SEO refers to any search engine optimization tactic

Definition of Buyer Persona Buyer persona refers to a semi-fictional representation of a company’s ideal

Definition of Branded Content Branded content refers to any form of marketing material, such as

Definition of Blogosphere Blogosphere refers to the collective community of online blogs, bloggers, and blog

What is behavioral targeting? Behavioral targeting is a marketing technique that uses data about a

Definition of Behavioral Economics Behavioral economics is the study of how psychological, emotional, cognitive, and

Definition of Benchmarking Benchmarking in digital marketing refers to the process of measuring and comparing

What is B2C (business-to-consumer)? B2C (business-to-consumer) refers to any business that sells products or services

What is B2B (business-to-business) marketing? B2B (business-to-business) describes any transaction where one company sells products,

Definition of Buyer’s Journey The Buyer’s Journey refers to the process a consumer goes through

Definition of Buzz Marketing Buzz marketing, also known as viral marketing, is a strategy that