Archives: Terms

Definition of Brand Promise A brand promise refers to the value or experience a company

Brand identity is the deliberate system of logo, color, type, voice, and imagery that makes

Brand extension uses an established name to enter a new product category, borrowing trust instead

Brand essence is the single core idea or emotional truth at the heart of a

A brand advocate is a customer or employee who promotes your brand voluntarily and for

Billboard advertising places large-format messages in high-traffic locations to build broad, unskippable brand awareness, now

Behavioral segmentation groups customers by what they do—purchases, usage, engagement, journey stage—rather than who they

What is a backlink? A backlink is a hyperlink on someone else’s website that points