Archives: Terms

Point-of-Purchase (POP)

Definition of Point-of-Purchase (POP) Point-of-Purchase (POP) refers to the location or display where customers make

Onboarding Experience

Definition of Onboarding Experience The Onboarding Experience refers to the process through which new users

Online Interaction

Definition of Online Interaction Online interaction refers to the communication and engagement between a brand

Omnichannel Approach

Definition of Omnichannel Approach The Omnichannel Approach in digital marketing refers to creating a seamless

Online Reputation Repair

Definition of Online Reputation Repair Online Reputation Repair refers to the process of improving, restoring,

Order Management

Definition of Order Management Order management in digital marketing refers to the process of efficiently

Organic Search Results

Definition of Organic Search Results Organic search results are the non-paid listings that appear on

Outbound Campaign

Definition of Outbound Campaign An outbound campaign refers to marketing strategies where a company initiates

Opt-in Email

Definition of Opt-in Email Opt-in email is a term used in digital marketing to describe

Opinion Survey

Definition of Opinion Survey An Opinion Survey is a research method used in digital marketing

Network Engagement

Definition of Network Engagement Network engagement in digital marketing refers to the process of interacting

Native Video Advertising

Definition of Native Video Advertising Native Video Advertising refers to the strategic placement of video

Niche Sustainability

Definition of Niche Sustainability Niche sustainability in digital marketing refers to the long-term viability and

Niche Market Positioning

Definition of Niche Market Positioning Niche market positioning refers to a targeted marketing strategy that

Niche Branding

Definition of Niche Branding Niche branding refers to the process of creating and promoting a

Niche Segmentation Variables

Definition of Niche Segmentation Variables Niche Segmentation Variables refer to the specific factors or characteristics

New Media Advertising

Definition of New Media Advertising New Media Advertising refers to the use of digital channels

Nontraditional Marketing

Definition of Nontraditional Marketing Nontraditional marketing refers to unconventional and innovative marketing strategies that deviate

Narrow Segment

Definition of Narrow Segment A narrow segment, in digital marketing, refers to a highly specific