Archives: Terms

Price Elasticity

Definition of Price Elasticity Price elasticity, in the context of digital marketing, refers to the

Qualitative Evaluation

Definition of Qualitative Evaluation Qualitative evaluation, in the context of digital marketing, refers to the

Quick Buy

Definition of Quick Buy Quick Buy is a digital marketing term referring to an e-commerce

Quota Allocation

Definition of Quota Allocation Quota allocation in digital marketing refers to the process of setting

Quality Metrics

Definition of Quality Metrics Quality Metrics in digital marketing refers to the measurement tools used

Quick Response Rate

Definition of Quick Response Rate Quick Response Rate, commonly known as QR code, is a

Quantitative Research

Definition of Quantitative Research Quantitative Research refers to a marketing research method that involves collecting

Qualitative Data

Definition of Qualitative Data Qualitative data refers to non-numerical information that is collected in digital

Quality Branding

Definition of Quality Branding Quality Branding refers to the strategic process of creating and promoting

Query Optimization

Definition of Query Optimization Query optimization refers to the process of improving search engine queries

Quality Perception

Definition of Quality Perception Quality Perception, in digital marketing, refers to the impression potential customers

Opt-in Rate

Definition of Opt-in Rate Opt-in rate refers to the percentage of users who voluntarily choose

Observational Study

Definition of Observational Study An observational study in digital marketing refers to a research method

Offer Testing

Definition of Offer Testing Offer Testing, in digital marketing, refers to the process of evaluating

Organic Growth Rate

Definition of Organic Growth Rate Organic growth rate refers to the increase in a company’s

Omnichannel Experience

Definition of Omnichannel Experience Omnichannel Experience refers to a seamless marketing approach that focuses on

Outreach Marketing

Definition of Outreach Marketing Outreach Marketing is a promotional strategy that involves connecting with key

Off-Page SEO

Definition of Off-Page SEO Off-page SEO refers to the strategies and techniques implemented outside of

Onboarding Process

Definition of Onboarding Process The onboarding process in digital marketing refers to the systematic integration

Organic Content

Definition of Organic Content Organic content refers to online materials, such as blog posts, articles,