Archives: Terms

Marketing Partnership

Definition of Marketing Partnership A marketing partnership, in the context of digital marketing, refers to

Lead Conversion

Definition of Lead Conversion Lead conversion refers to the process of transforming a prospective customer,

Lead Engagement

Definition of Lead Engagement Lead engagement refers to the process of keeping potential customers, or

Link Profile Analysis

Definition of Link Profile Analysis Link Profile Analysis is the process of evaluating the quality,

Landing Page Layout

Definition of Landing Page Layout Landing Page Layout refers to the design and organization of

Lead Attribution

Definition of Lead Attribution Lead attribution is the process of identifying and assigning credit to

Local SEO Specialist

Definition of Local SEO Specialist A Local SEO Specialist is a professional who focuses specifically

Landing Page Testing

Definition of Landing Page Testing Landing page testing is the process of evaluating and comparing

Link Equity

Definition of Link Equity Link Equity, also known as link juice or link value, is

Marketing Network

Definition of Marketing Network A marketing network, in the context of digital marketing, refers to

Market Demand

Definition of Market Demand Market demand in digital marketing refers to the total level of

Marketing Slogan

Definition of Marketing Slogan A marketing slogan, also known as a tagline or catchphrase, is

Mobile Advertising

Definition of Mobile Advertising Mobile advertising is a digital marketing strategy that focuses on reaching

Marketing Specialist

Definition of Marketing Specialist A Marketing Specialist is a professional who develops and implements targeted

Multisensory Marketing

Definition of Multisensory Marketing Multisensory marketing is a digital marketing approach that engages customers by

Marketing Innovation

Definition of Marketing Innovation Marketing Innovation refers to the implementation of creative and novel strategies,

Market Forces

Definition of Market Forces Market forces, in digital marketing, refer to the external factors that