Archives: Terms

Hyperconnectivity

Definition of Hyperconnectivity Hyperconnectivity refers to the state of being constantly connected to various sources

Influencer Endorsement

Definition of Influencer Endorsement Influencer endorsement refers to the promotion of a product, service, or

In-Market Shoppers

Definition of In-Market Shoppers In-market shoppers are consumers who are actively searching for and considering

In-Depth Reporting

Definition of In-Depth Reporting In-depth reporting refers to a comprehensive and detailed analysis of digital

In-Feed Video

Definition of In-Feed Video In-feed video refers to an advertising strategy where video content is

Integrated Reporting

Definition of Integrated Reporting Integrated reporting refers to the unified presentation of a company’s financial

Influencer Collaboration

Definition of Influencer Collaboration Influencer collaboration is a digital marketing strategy where brands partner with

In-Mall Advertising

Definition of In-Mall Advertising In-mall advertising refers to the promotional activities carried out within shopping

In-App Notifications

Definition of In-App Notifications In-app notifications are messages or alerts displayed within a mobile application,

Incremental Revenue

Definition of Incremental Revenue Incremental revenue refers to the additional income generated through a specific

Job Function Targeting

Definition of Job Function Targeting Job Function Targeting is a digital marketing strategy that focuses

Jounce Measurement

Definition of Jounce Measurement Jounce Measurement is not a recognized term in the digital marketing

JIT Strategy

Definition of JIT Strategy JIT, or “Just-In-Time” Strategy, refers to a digital marketing approach that

Jotter

Definition of Jotter Jotter is not a specific digital marketing term but it can refer

JPEG Artifact

Definition of JPEG Artifact JPEG artifact refers to noticeable distortion or visible imperfections in an

Joint Release

Definition of Joint Release Joint Release in digital marketing refers to a collaboration between two

Jingle Mail

Definition of Jingle Mail Jingle mail refers to a situation where a homeowner, unable to

Joint Market

Definition of Joint Market Joint market, commonly known as co-marketing, is a collaborative marketing strategy