Archives: Terms

Hyper-Segmentation

Definition of Hyper-Segmentation Hyper-segmentation is a digital marketing strategy that involves dividing a target audience

In-Game Incentives

Definition of In-Game Incentives In-game incentives are rewards or bonuses offered to players within a

Interactive Video

Definition of Interactive Video Interactive video refers to a type of digital marketing material that

Inbound Sales

Definition of Inbound Sales Inbound sales is a sales strategy that focuses on attracting potential

In-App Engagement

Definition of In-App Engagement In-app engagement refers to user interactions within a mobile application, demonstrating

In-Image Advertising

Definition of In-Image Advertising In-image advertising is a form of digital marketing where relevant ads

Image SEO

Definition of Image SEO Image SEO refers to the process of optimizing images on a

In-Person Event

Definition of In-Person Event An In-Person Event, in the context of digital marketing, refers to

Intent Marketing

Definition of Intent Marketing Intent marketing is a digital marketing strategy that focuses on targeting

Infomediary

Definition of Infomediary An infomediary is a person or organization that operates as an intermediary

Jquery

Definition of Jquery jQuery is not a digital marketing term, but rather a popular JavaScript

Judo Strategy

Definition of Judo Strategy Judo Strategy, in digital marketing, refers to a method where a

Jitter Measurement

Definition of Jitter Measurement Jitter measurement refers to the evaluation of variations in the latency

Jobber

Definition of Jobber In digital marketing, the term “Jobber” typically refers to an individual or

Jump Scroll

Definition of Jump Scroll Jump scroll, also known as anchor scroll or scroll-to functionality, is

JIT Production

Definition of JIT Production JIT (Just-In-Time) Production is a manufacturing strategy that focuses on producing

Joint Media Buy

Definition of Joint Media Buy A Joint Media Buy is a collaborative advertising strategy where

Jump Ball

Definition of Jump Ball Jump Ball is a term used in digital marketing to describe