Archives: Terms

Fluctuation

Definition of Fluctuation In digital marketing, fluctuation refers to the changes and variations in a

Follower Count

Definition of Follower Count Follower count refers to the total number of people who have

Forced Continuity

Definition of Forced Continuity Forced continuity is a digital marketing strategy commonly found in subscription-based

Fan Page

Definition of Fan Page A Fan Page, commonly associated with social media platforms like Facebook,

Fashion Forward

Definition of Fashion Forward Fashion Forward, in the context of digital marketing, refers to a

Email Conversion Rate

Definition of Email Conversion Rate Email Conversion Rate is a digital marketing metric that measures

Email Blast

Definition of Email Blast Email Blast refers to the mass sending of promotional or marketing

Eye-Catching

Definition of Eye-Catching The term “eye-catching” in digital marketing refers to a visual element or

External Link Building

Definition of External Link Building External link building is a digital marketing strategy that involves

Exposure

Definition of Exposure Exposure in digital marketing refers to the visibility of an advertisement, message,

Expert Content

Definition of Expert Content Expert content refers to high-quality, well-researched, and authoritative information created by

Expertise

Definition of Expertise In digital marketing, expertise refers to the level of proficiency and knowledge

Experiential Marketing

Definition of Experiential Marketing Experiential marketing, often referred to as engagement marketing, is a strategy

Experience Marketing

Definition of Experience Marketing Experience marketing, also known as experiential marketing, refers to a strategy

Exit Popup

Definition of Exit Popup An Exit Popup is a digital marketing tool that displays a

Greenwashing

Definition of Greenwashing Greenwashing refers to the deceptive practice of promoting a company, product, or

Gray Market Goods

Definition of Gray Market Goods Gray market goods, also known as parallel imports, refer to

Generational Marketing

Definition of Generational Marketing Generational marketing is a marketing approach that takes into consideration the