Adogy Glossary

Revenue Sharing

Definition of Revenue Sharing

Revenue sharing is a digital marketing term that refers to a business model where two or more parties agree to share the profits generated from sales, leads, or ad revenue. This agreement is often utilized in affiliate marketing, where publishers or partners promote a company’s product or service and, in return, receive a percentage of the revenue produced by their efforts. This mutually beneficial arrangement encourages collaboration and drives business growth for all involved parties.


The phonetic pronunciation of the keyword “Revenue Sharing” is: /ˈrɛvəˌnju ˈʃɛərɪŋ/

Key Takeaways

  1. Revenue sharing is a mutual agreement between two or more parties to distribute and share a percentage of profits or income generated from a business venture, project, or any activity that involves revenue generation.
  2. In revenue sharing models, partners are incentivized to contribute to the growth and success of the shared endeavor, as their earnings usually depend on the performance and overall profitability of the project.
  3. Revenue sharing can be found in various industries, including digital advertising, affiliate marketing, content creation, and even traditional businesses such as retail and manufacturing. It is a flexible and popular economic model that fosters collaboration and promotes shared interests for the stakeholders involved.

Importance of Revenue Sharing

Revenue sharing is an important concept in digital marketing as it provides a mutually beneficial financial arrangement between two parties, usually businesses, in which the profits generated by a joint venture, product, or promotion are shared.

This approach encourages collaboration and fosters a strong partnership, where both parties are invested in each other’s success.

It is widely used in affiliate marketing, advertising programs, and sales partnerships, where affiliates, publishers, or partners help drive traffic, leads, or sales to a business and are compensated based on a percentage of the revenue generated.

Revenue sharing incentives ensure that all parties remain motivated, committed and aligned with the shared goal of increasing revenue, leading to successful marketing campaigns and sustained business growth over time.


Revenue sharing, as a digital marketing strategy, is primarily designed to foster mutually beneficial relationships between parties involved in online advertising and sales. The primary purpose of this concept is to create a win-win situation for both the affiliate, who typically promotes or advertises a product or service, and for the merchant, who owns and provides the said product or service.

Ultimately, this type of collaboration encourages a stronger, more efficient marketing network that drives sales and allows the partners to benefit from increased brand awareness, customer engagement, and overall business growth. The utilization of revenue sharing models allows the implementation of a more targeted and cost-effective marketing approach, since affiliates are only compensated when they generate actual sales or conversions.

This performance-based approach ensures that both parties are incentivized to work towards boosting profitability. Moreover, revenue sharing models can be adopted across various digital marketing channels such as content marketing, social media promotions, and search engine advertising, enabling businesses to tap into the inherent strengths of multiple platforms to maximize reach and drive better results.

In essence, revenue sharing leads to greater collaboration, improved performance, and a more robust digital marketing ecosystem that translates into sustainable business growth and success.

Examples of Revenue Sharing

Affiliate Marketing: In affiliate marketing, businesses share a percentage of their revenue with individuals or partner companies (affiliates) who promote their products and services. For example, Amazon Associates is a popular revenue-sharing affiliate program where affiliates can earn commissions by promoting and selling Amazon products on their websites, blogs, or social media channels. When a visitor clicks on an affiliate link and makes a purchase, the affiliate earns a commission based on the revenue generated from the sale.

Online Advertising Platforms: Revenue sharing is a common practice among online advertising platforms, such as Google AdSense and YouTube Partner Program. In this model, content creators or website owners can generate revenue by displaying ads, sponsored content, or promoting products through their platforms. When users click on the ads or complete a specified action (e.g., making a purchase), the content creators or website owners receive a portion of the revenue generated from the advertisers. For example, YouTube shares a portion of its advertising revenue with creators who have monetized their channels by enabling ads on their videos.

Mobile App Marketplaces: App developers can earn revenue through revenue-sharing agreements with mobile app marketplaces like Apple’s App Store and Google Play Store. When a user purchases an app or makes in-app purchases, the platform takes a service fee (usually around 30%) and shares the remaining revenue with the app developer. Additionally, some platforms also offer revenue sharing from in-app ads, giving developers a share of the ad revenue generated from their apps.

Revenue Sharing FAQs

1. What is revenue sharing?

Revenue sharing is an arrangement in which the profits generated by a business or investment are distributed among its various stakeholders, such as partners, employees, or investors. It can be utilized as an incentive and compensation model for the participants involved in a project or collaboration.

2. How does revenue sharing work?

Revenue sharing works by agreeing upon a predetermined percentage of the profits that will be distributed among the stakeholders. This agreement outlines the specific conditions that need to be met for the revenue distribution to take place. Once the requirements are fulfilled and the profits are generated, they are shared according to the agreed-upon percentages.

3. What are the benefits of revenue sharing?

Revenue sharing provides several benefits, including aligning the interests of stakeholders, promoting collaboration, reducing financial risks, and incentivizing performance. It can also help attract investors and partners to a project, as they stand to gain a share of the revenues generated.

4. How are revenue sharing percentages determined?

Revenue sharing percentages are determined through negotiation between the involved parties. Factors that can influence these percentages include the level of involvement, resources contributed, and the risks taken by each stakeholder. The final distribution should be a fair representation of the value provided by each participant.

5. Can revenue sharing be used in all types of businesses and industries?

Yes, revenue sharing can be applied in various types of businesses and industries, such as digital platforms, affiliate marketing, advertising, real estate, and more. The key to successful implementation is ensuring that the revenue sharing model aligns with the specific conditions and goals of the business or project.

Related Digital Marketing Terms

  • Affiliate Marketing
  • Cost-per-Action (CPA)
  • Performance-based Marketing
  • Referral Commission
  • Partnership Marketing

Sources for More Information

  • Investopedia –
  • REVE Chat –
  • Impact –
  • Medium (AdExchanger) –

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