Definition of Trial Size

Trial size refers to a limited or smaller version of a product or service offered by a company as a means to promote and entice potential customers to try out their offerings. This marketing strategy is designed to give consumers a taste of the product or service and generate interest in purchasing the full version. Trial sizes can be found in various industries such as software, subscription-based services, and cosmetics.


The phonetic pronunciation of “Trial Size” is /ˈtraɪəl saɪz/.

Key Takeaways

  1. Trial size products offer consumers the opportunity to try products in smaller quantities before investing in a full-size version.
  2. These products are ideal for travel as they typically meet restrictive size requirements for carry-on luggage on airplanes.
  3. Companies benefit from marketing trial-size items as they can lead to increased customer engagement, brand awareness, and an opportunity to gather customer feedback.

Importance of Trial Size

The term “Trial Size” is important in digital marketing as it refers to the practice of offering potential customers a sample or smaller version of a product or service, in order to encourage them to try it before committing to a full purchase.

This strategy is vital for businesses to generate interest, brand awareness, and ultimately drive sales.

A trial-size offering enables consumers to experience the benefits and quality of a product or service firsthand, thereby reducing the perceived risk associated with the purchase decision.

Additionally, it serves as an effective promotional tool, enabling businesses to gather user feedback, nurture relationships, and foster brand loyalty among potential customers, all of which are essential for long-term success in today’s competitive digital marketplace.


Trial size, in the context of digital marketing, plays a crucial role in introducing potential customers to a product or service. It essentially involves providing a smaller or limited version of the product or offering, allowing the customers to experience it first-hand without significant financial commitment.

This strategy is particularly effective for businesses aiming to expand their customer base, build trust, and gather valuable insights into consumer preferences. By creating an opportunity to test the product or service, trial size serves as an entry point for potential customers, reducing the perceived risk in the decision-making process and ultimately increasing the likelihood of conversion to long-term clients.

In addition to its primary purpose of attracting new customers, trial size also serves as a powerful tool for gaining valuable feedback. By offering a limited or temporary engagement with the product, businesses can gather data and insights regarding the customer journey, usability, and overall satisfaction with what they have experienced.

This information not only helps businesses identify areas that may require improvements, but also allows them to refine their marketing strategies and positioning to better resonate with their target audience. In turn, with a tailored marketing approach and product enhancements based on customer feedback, businesses can strengthen customer loyalty and drive long-term success, making trial size an essential component in the digital marketing toolbox.

Examples of Trial Size

Trial Size in digital marketing refers to offering a smaller, limited, or scaled-down version of a product or service to encourage potential customers to try it out and eventually convert to a paid, full-version offering.

Software and mobile apps: Many software companies, such as Adobe, offer potential customers a free trial version of their products for a limited time (such as 30 days) or with limited functionalities. This allows users to try and evaluate the product before committing to a paid subscription. Similarly, mobile apps may have a “freemium” version available with basic features, while the full app experience is unlocked by upgrading to a premium subscription.

Online courses and educational platforms: Online course providers like Coursera, LinkedIn Learning, or Skillshare often offer a limited trial to their subscription-based services. The trial may include access to a limited number of courses for a certain duration. This trial size offering gives users a taste of the platform’s features and content, which can entice them to upgrade to a full subscription after the trial period.

Subscription box services: Subscription box companies, like Birchbox (a beauty products subscription service) or Blue Apron (a meal-kit delivery service), may offer potential customers a discounted or smaller-sized version of their first box. This reduced price or smaller-sized box gives users the chance to try and evaluate the subscription without making a full commitment, and ultimately encourage them to continue with their services.

FAQ – Trial Size

Q1: What are trial size products?

A: Trial size products are smaller versions of full-sized products, designed to allow customers to try out a product before committing to a larger purchase. These products are usually more affordable and contain a smaller amount of the product, making them perfect for testing and travel purposes.

Q2: How long do trial size products last?

A: The lifespan of a trial size product depends on the size of the container and the frequency of use. Typically, they last for a few days to a few weeks, which is usually enough time for customers to determine if they like the product and wish to purchase the full-sized version.

Q3: Where can I find trial size products?

A: Trial size products can be found at a variety of retail locations, including drugstores, department stores, and online retailers. Many brands also offer trial size options on their websites or as samples when purchasing other products from their line.

Q4: Can I buy trial size products in bulk?

A: Some retailers and manufacturers may offer bulk purchasing options for trial size products. This is especially common with companies that cater to hotels or businesses that provide complimentary toiletry items for their guests. Be sure to contact the specific retailer or manufacturer for more information on bulk purchasing options.

Q5: Are trial size products eco-friendly?

A: While trial size products do use less packaging than their full-size counterparts, the smaller containers still contribute to waste production. If you’re concerned about the environmental impact of using trial size products, look for brands that use recycled or biodegradable materials for their packaging or opt for reusable sample containers when possible.

Related Digital Marketing Terms

  • Free Samples
  • Product Promotion
  • Customer Acquisition
  • Conversion Rate
  • Miniature Packaging

Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More