10 Ways to Improve Your Paid Campaigns

If you’ve given a pay per click marketing campaign a try and left waving the wave the flag, you’re not the only one. After all, you spent a little bit of money and haven’t noticed any results. The thing is, a successful PPC campaign doesn’t happen overnight. It takes time, knowledge and testing. Make that lots of testing.

But, let’s say that you’ve been sticking with your PPC campaign. You may have noticed a little bit of traffic – hopefully even some sales –  but it’s not as much as you would like. What can you do to make certain that you’re getting the most bang out of your buck?

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PPC Tips

Reading

Start by reading all of the official blogs and learning centers. Go Google ‘AdWords Official blog’, ‘Yahoo Search Marketing blog’, etc. Find the official blogs and subscribe to them. Read through the official learning centers to get a basic background of best practices, search engine editorial guidelines and more. Here’s a freebie…I’d start with the Google AdWords learning center.

PPCHero is an excellent pay per click blog…you’ll accumulate more blogs to read as your knowledge grows. I don’t want a beginner to get paralyzed with too much reading.

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Triple Opt-In

Triple Opt-In

The term “triple opt-in” is often taking three times as many liberties with the original definition of “opt-in.” One definition of triple opt-in: receiving the message is counted as the first opt-in, viewing the message is the second opt-in, and not directly requesting to be removed from the list is considered the third opt-in. However, by permission email marketing standards and the definition of “opt-in email” presented here, the email recipients on this “triple opt-in” list have not opted-in at all.

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Getting Started in Email List Management

Getting Started in Email List Management

Email marketing is growing to be a huge sector in the online marketing world. Knowing where to start can be a little fuzzy. First, you need to start with data. You need email lists that are new and up to date. Not to mention that all of them should be can-spam compliant. Besides that you need to have a website that is collecting this info or companies like Adogy that will feed you data consistently.

Prior to list management the only way that you could get people to your site was through optimized PPC Management. Now you control everything by email list management. You can now email millions of people in a few minutes. You can reach new customers for all your products. If you know what you are doing you’ll get 100% inbox with your emails and a 5-10% conversion on those emails. Not to mention, thousands of people coming to your website and purchasing things on it.

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PPC Management Expert

PPC Management Expert

One thing that I have recently been trying to do is become a PPC Management Expert.  I have worked with Adam Green who has been teaching me everything that I know.  Adam has been in the PPC Management business for a long time.  He has managed several high end clients and driven their company to huge success online.

One of the top things I have learned from Maple North Internet Marketing is the key to a successful campaign is to have an account in working order.  You have to have everything in you PPC campaigns organized and operating together synergistically. It’s much like our human body, if everything is working properly we’ll live a long life. If we don’t pay attention to a few little things our body will begin to fall apart.  It’s the same with your PPC campaign. If you don’t do certain things it will fall apart in the long run. This like your body will cost you a lot of money and drag down you performance both in the short run and long run.

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