Definition of JOMC (Journal of Marketing Communications)

The Journal of Marketing Communications (JOMC) is a peer-reviewed academic journal that focuses on research and studies in the field of marketing communications. Established in 1995, it publishes articles, concepts, and strategies related to advertising, public relations, sales promotions, and digital marketing. The objective of JOMC is to contribute to the evolving body of knowledge, theory, and practice in the marketing communications discipline.


The phonetic pronunciation of the keyword “JOMC” (Journal of Marketing Communications) is: /ˈʤoʊmˌsi/ In the International Phonetic Alphabet (IPA):[joʊ]

Key Takeaways

  1. JOMC focuses on exploring the vital relationship between marketing and communication techniques, strategies, and theories.
  2. The journal provides valuable insights from both academic researchers and industry professionals, offering a comprehensive review of the field’s latest advancements.
  3. Key topics covered within JOMC include advertising, branding, public relations, consumer behavior, digital marketing, and social media communication, all essential for marketers and communication experts.

Importance of JOMC (Journal of Marketing Communications)

The Journal of Marketing Communications (JOMC) is an important term in digital marketing as it represents a reputable, peer-reviewed academic journal that focuses on the latest research, strategies, and techniques used in marketing communications.

The journal fosters knowledge-sharing and contributes to the ever-evolving field of digital marketing.

By providing in-depth analysis, innovative case studies, and critical insights from industry experts, the JOMC helps marketing professionals stay informed on emerging trends, adapt to new technologies, and refine their marketing communications strategies accordingly.

Consequently, the JOMC not only facilitates professional growth but also leads to enhanced marketing effectiveness and, ultimately, better business performance.


The Journal of Marketing Communications (JOMC) is a highly esteemed academic publication that serves a crucial purpose in the realm of digital marketing. As marketing techniques and channels continue to evolve and expand, the need for a platform that gathers the latest empirical research, groundbreaking studies and thought-provoking insights becomes all the more important. This is precisely where JOMC steps in, offering marketing professionals, academics, and students a plethora of information to understand the latest trends and developments.

Covering a wide range of topics, including advertising, branding, public relations, and social media, the purpose of JOMC is to facilitate deeper understanding and informed decision-making within the digital marketing landscape. By fostering a culture of knowledge exchange and collaboration, JOMC promotes innovation and creative problem-solving in digital marketing. The journal serves as an invaluable tool to keep abreast of the rapidly changing tactics and technologies that shape contemporary marketing practices.

This is essential for professionals who must navigate the complexities of the digital world to devise strategies that resonate with their target audiences. Moreover, JOMC contributes to the growth of the marketing discipline, driving the collective progress of the industry by fostering discourse and critical evaluation of cutting-edge theories and methodologies. In essence, the Journal of Marketing Communications plays a pivotal role in advancing the field of digital marketing by generating rigorous, actionable knowledge that equips practitioners and researchers alike to tackle the challenges they face in an increasingly digital world.

Examples of JOMC (Journal of Marketing Communications)

The Journal of Marketing Communications (JOMC) is a scholarly publication that focuses on various aspects of marketing communications. However, JOMC is not a digital marketing term itself, but rather a source where researchers and practitioners share their knowledge on marketing communications topics.Here are three real-world examples of marketing communications scenarios that might be discussed in the Journal of Marketing Communications:

Coca Cola’s “Share a Coke” CampaignIn 2011, Coca-Cola launched its highly successful “Share a Coke” campaign, which involved printing names and personalized messages on Coke bottles and cans. Through this campaign, Coca-Cola encouraged consumers to share the experience of enjoying a Coke with friends, family, or even strangers, who happened to share the same name. This highly effective marketing communications effort resulted in increased sales and engagement with the brand.

Dove’s “Real Beauty” CampaignDove, a personal care brand, launched its “Real Beauty” campaign in 2004 to challenge traditional beauty standards and promote a more inclusive and diverse representation of beauty. Dove’s marketing communications strategy included print advertisements, billboards, social media content, and viral videos featuring real women with various body types and skin tones. This groundbreaking approach generated extensive media coverage, strong consumer engagement, and a positive impact on brand perceptions.

Nike’s “Dream Crazy” CampaignIn 2018, Nike launched its “Dream Crazy” marketing campaign, featuring athlete and social activist, Colin Kaepernick. The controversial ad urged people to dream big and take risks, even if it means facing criticism and controversy. The campaign generated heated discussions online and repositioned Nike as a brand that takes strong stances on social issues. Despite initial backlash, the campaign ultimately helped in increasing Nike’s sales and strengthening brand loyalty among its core audience.These examples represent instances of successful marketing communications efforts that might be discussed in the Journal of Marketing Communications, which aims to create a better understanding of such initiatives, their impact on businesses, and consumers at large.

FAQ – Journal of Marketing Communications (JOMC)

What is the Journal of Marketing Communications (JOMC)?

The Journal of Marketing Communications (JOMC) is a peer-reviewed academic journal dedicated to publishing high-quality research articles related to marketing communications, advertising, public relations, and related fields. The journal aims to contribute to the understanding and development of marketing communications theory and practice.

Who is the target audience for JOMC?

The target audience for the Journal of Marketing Communications includes researchers, academics, marketing communications professionals, practitioners, and students with an interest in marketing, advertising, public relations, and related disciplines.

How do I submit an article to JOMC?

To submit an article to the Journal of Marketing Communications, you need to follow the journal’s submission guidelines, which can be found on their website or through their online submission platform. These guidelines provide information on manuscript preparation, formatting, and submission requirements.

What is the peer-review process for JOMC?

The Journal of Marketing Communications follows a double-blind peer-reviewed process to maintain the high quality of its published articles. In this process, both the authors and the reviewers remain anonymous to each other. The submitted manuscripts are evaluated by experts in the relevant field, who provide their feedback and recommendations for acceptance, rejection, or revision of the manuscript.

How long does it take to get a decision on a submitted article?

The time taken for a decision on a submitted article can vary depending on various factors, such as the number of submissions, the availability of reviewers, and the complexity of the manuscript. However, the Journal of Marketing Communications strives to provide authors with a decision as quickly as possible, typically within a few months of submission.

Can I access JOMC articles for free?

Access to the Journal of Marketing Communications articles may require a subscription or a purchase, depending on your institution’s access arrangements. However, some articles might be available for free under an open access license or during promotional periods. Always check the journal’s website for up-to-date information regarding access options.

Related Digital Marketing Terms

  • Integrated Marketing Communications (IMC)
  • Advertisements and Promotions
  • Branding and Identity
  • Marketing Channels and Mediums
  • Audience Analysis and Segmentation

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