Definition of Klout Score

The Klout Score is a numerical value ranging from 1 to 100 that represents an individual or brand’s influence and engagement on various social media platforms. It is calculated by analyzing factors such as likes, shares, retweets, and comments on the user’s content. Although Klout was discontinued in 2018, the term is still used to describe one’s social media reach and effectiveness.


The phonetic pronunciation of the keyword “Klout Score” would be: Klout: /klaʊt/Score: /skɔr/

Key Takeaways

  1. Klout Score is a numerical representation of an individual’s or brand’s social media influence, ranging from 1 to 100, with higher scores indicating greater influence.
  2. The score is calculated using data from various social media platforms such as Twitter, Facebook, and LinkedIn, taking into account factors like engagement, followers, and content quality.
  3. Although Klout has been officially discontinued as of May 25, 2018, its methodology and concepts still provide useful insights into understanding and measuring social media influence and reach.

Importance of Klout Score

The Klout Score is important in digital marketing because it serves as a quantitative measure of an individual’s or brand’s online influence and reach.

By analyzing key factors such as social media interactions, content quality, engagement levels, and network size, the Klout Score offers a valuable, data-driven insight into the effectiveness of marketing efforts and the overall impact of an online presence.

This metric helps digital marketers make informed decisions, identify strengths and weaknesses, and design targeted strategies to improve engagement and broaden their audience.

In a competitive and ever-evolving digital landscape, maintaining a strong Klout Score can help businesses and individuals stay ahead, build credibility, and maximize their online success.


The Klout Score serves as a measure of an individual or brand’s influence and ability to engage audiences across various social media platforms. By analyzing the quality, reach, and impact of a user’s online content and interactions, Klout Score assists marketers in assessing the effectiveness of their social media strategies, identifying influencers, and targeting potential customers.

An individual’s Klout Score can help businesses pinpoint and build relationships with key influencers in their niche, capitalizing on the power of word-of-mouth marketing and enhancing brand visibility. The purpose of the Klout Score is to provide businesses with valuable insights to fine-tune their digital marketing efforts and optimize overall engagement on social media platforms.

This metric can be used to benchmark a brand’s online presence against competitors, discover market trends, and consequently tailor marketing campaigns to appeal to a wider target audience. Furthermore, Klout Score can inform businesses on which content resonates the most with their target demographic, allowing them to fine-tune their content strategy and improve brand credibility.

Ultimately, leveraging Klout Score aids businesses in optimizing their digital marketing approaches and establishing effective relationships with influential individuals to bolster brand growth.

Examples of Klout Score

Klout Score is a metric used to measure an individual or brand’s social media influence on a scale of 1 to 100, taking into account factors such as content engagement, the size of the social network, and the credibility of their followers. Here are three real-world examples of Klout Score in digital marketing:

Influencer Marketing: Brands often seek partnerships with influencers who have high Klout Scores, as they are likely to have a significant impact on their target audience. For example, H&M may partner with a fashion influencer having a high Klout Score for promoting their new clothing line, as the influencer’s powerful social reach can generate buzz and increase sales.

Recruitment: Companies in the digital marketing domain might use Klout Scores to identify potential candidates with strong social media presence and influence when recruiting for positions like social media manager, content creator, or brand ambassador. A high Klout Score implies knowledgeable candidates who can build and maintain a strong online presence for the company.

Competitive Analysis: Brands can benchmark their Klout Scores against competitors to gauge their relative social media influence. For instance, Nike might compare its Klout Score to Adidas to understand how well it’s resonating with its audience and if its digital marketing strategies are effective. Comparing Klout Scores can help identify areas of improvement and inform future marketing campaigns.

FAQ: Klout Score

What is a Klout Score?

A Klout Score is a numerical representation, ranging from 1 to 100, of an individual’s or brand’s overall social media influence. It assesses the impact of your social media activities and interactions across various platforms such as Twitter, Facebook, and LinkedIn.

How is a Klout Score calculated?

Klout Scores are calculated based on various factors, such as the size of your social media networks, the content you share, and the engagement levels generated from your posts. It uses an algorithm that takes into account several signals like likes, comments, retweets, shares, and more, to analyze your reach and impact on your audience.

Why is Klout Score important?

A Klout Score is essential as it helps you gauge your effectiveness and presence on social media platforms. A higher Klout Score typically indicates that the individual or brand has a strong influence and can effectively reach and engage with their audience. Brands, influencers, and marketers use Klout Scores to identify potential partnerships and collaborate with people who are relevant in their respective industries.

How can I improve my Klout Score?

To improve your Klout Score, focus on increasing your engagement, reach, and impact on social media. Some ways to do this are: creating high-quality, relevant content; growing your network through follow-backs and engagement; maintaining consistency in your posting frequency; and encouraging your audience to interact with your content through likes, shares, and comments.

Can a high Klout Score guarantee success in social media marketing?

While a high Klout Score may indicate a strong social media presence, it is not the only measure of success in social media marketing. It is crucial to focus on achieving your specific marketing goals, like increasing web traffic, generating leads, or boosting sales. A well-rounded social media strategy should include various metrics and assessments to determine its effectiveness.

Related Digital Marketing Terms

  • Social Media Influence
  • Online Engagement
  • Content Impact
  • Network Reach
  • Authority Measurement

Sources for More Information

Reviewed by digital marketing experts

More terms

Guides, Tips, and More