Archives: Terms

Deep Learning

Definition of Deep Learning Deep learning is a sub-field of machine learning that involves training

Guaranteed Clicks

Definition of Guaranteed Clicks Guaranteed clicks refer to a type of digital marketing agreement where

Display Network

Definition of Display Network Display Network, in digital marketing, refers to a collection of websites,

Guest Post

Definition of Guest Post A guest post is a piece of content, typically a blog

Decision Tree

Definition of Decision Tree A decision tree is a graphical representation used in digital marketing

Dynamic Segmentation

Definition of Dynamic Segmentation Dynamic segmentation is a digital marketing term that refers to the

Gift with Purchase

Definition of Gift with Purchase Gift with Purchase (GWP) is a marketing strategy in which

Direct Marketing

Definition of Direct Marketing Direct marketing is a form of advertising where businesses communicate directly

Growth Strategy

Definition of Growth Strategy A growth strategy in digital marketing refers to a well-planned approach

Dynamic Retargeting

Definition of Dynamic Retargeting Dynamic retargeting is a digital marketing strategy that involves displaying personalized

Goodwill

Definition of Goodwill In the context of digital marketing, goodwill generally refers to the positive

Domain Squatting

Definition of Domain Squatting Domain squatting, also known as cybersquatting, refers to the practice of

Genomic Marketing

Definition of Genomic Marketing Genomic marketing is a highly personalized marketing approach that analyzes individuals’

Disintermediation

Definition of Disintermediation Disintermediation in digital marketing refers to the process of eliminating middlemen or

Google My Business

Definition of Google My Business Google My Business (GMB) is a free, user-friendly online platform

Fear Appeal

Definition of Fear Appeal Fear appeal is a digital marketing strategy that leverages the audience’s

Frictionless Checkout

Definition of Frictionless Checkout Frictionless Checkout refers to a streamlined, easy-to-use, and straightforward online purchasing

Forecast Accuracy

Definition of Forecast Accuracy Forecast Accuracy refers to the degree of closeness between predicted marketing

Fan Engagement Rate

Definition of Fan Engagement Rate Fan Engagement Rate in digital marketing refers to the level