Archives: Terms

Group Buying

Definition of Group Buying Group buying is a marketing strategy in which businesses offer products

Gated Content

Definition of Gated Content Gated content refers to online materials, such as articles, videos, or

Guerrilla Advertising

Definition of Guerrilla Advertising Guerrilla advertising, also known as guerrilla marketing, is an unconventional and

Guest Blogging

Definition of Guest Blogging Guest blogging, also known as guest posting, is the practice of

Gravatar

Definition of Gravatar Gravatar stands for “Globally Recognized Avatar.” It is a web-based service that

Direct Selling

Definition of Direct Selling Direct selling refers to a sales strategy in which companies market

Disruptive Innovation

Definition of Disruptive Innovation Disruptive Innovation refers to a process or product that transforms an

Data Monetization

Data monetization turns the data your business already collects into real value, either by licensing

Digital Goods

Definition of Digital Goods Digital goods, also known as digital products or e-goods, are intangible

Digital Native

Definition of Digital Native A digital native is an individual who has grown up in

Doorway Page

Definition of Doorway Page A doorway page, in digital marketing, is a web page specifically

Delivered Rate

Definition of Delivered Rate Delivered Rate, in digital marketing, refers to the percentage of sent

Data Enrichment

Data enrichment turns thin records into full customer profiles by appending outside data like industry,

Flashmob

Definition of Flashmob “Flashmob” is not a digital marketing term, but rather a social phenomenon.

Feasibility Study

Definition of Feasibility Study A feasibility study in digital marketing refers to the process of

Flywheel Marketing

Definition of Flywheel Marketing Flywheel Marketing is a digital marketing approach that focuses on creating

Financial Projection

Definition of Financial Projection Financial Projection in digital marketing refers to the process of estimating