Archives: Terms

Arousal Marketing

Definition of Arousal Marketing Arousal Marketing is a strategy that aims to evoke strong emotions,

A/B/C Testing

A/B/C testing compares three versions of a webpage, email, or ad to find the top

Augmented Product

Definition of Augmented Product In digital marketing, the term “augmented product” refers to a product

Attention Economy

Definition of Attention Economy Attention Economy refers to the competitive landscape in which businesses and

Advocacy Marketing

Definition of Advocacy Marketing Advocacy marketing is a strategic approach in which brands focus on

Authenticity

Definition of Authenticity Authenticity in digital marketing refers to the genuine and honest representation of

Cyber Monday

Definition of Cyber Monday Cyber Monday is a marketing term that refers to the first

Custom Audience

Definition of Custom Audience Custom Audience refers to a targeted group of individuals in digital

Customer Segmentation

Definition of Customer Segmentation Customer segmentation is a digital marketing strategy that involves dividing a

Customer Journey

Definition of Customer Journey The customer journey refers to the complete process a customer goes

Cross-Promotion

Definition of Cross-Promotion Cross-promotion is a marketing strategy where two or more brands collaborate to

Creative Brief

Definition of Creative Brief A creative brief is a concise document that outlines the objectives,

Copywriting

Definition of Copywriting Copywriting is the art and technique of crafting persuasive and engaging text

Content Syndication

Definition of Content Syndication Content syndication is a digital marketing strategy where a piece of

Advergaming

Definition of Advergaming Advergaming refers to the integration of advertising and marketing messages within a

Attribution Modeling

Definition of Attribution Modeling Attribution modeling is a digital marketing strategy that evaluates and assigns

Agile Marketing

Definition of Agile Marketing Agile Marketing refers to a strategic approach in digital marketing that

Adaptive Content

Definition of Adaptive Content Adaptive content is a digital marketing strategy that involves creating personalized,