Archives: Terms

Ad Group

Definition of Ad Group An Ad Group is a fundamental component within a digital marketing

Ad Extensions

Definition of Ad Extensions Ad extensions are additional information that enhances and expands the primary

Ad Blocking

Definition of Ad Blocking Ad blocking is a technology or software that filters or prevents

Above the Fold

Definition of Above the Fold “Above the Fold” is a digital marketing term that refers

Abandoned Cart Emails

Definition of Abandoned Cart Emails Abandoned Cart Emails are automated email reminders sent to customers

Abandoned Cart

Definition of Abandoned Cart Abandoned Cart is when a potential customer adds items to their

A/B Testing

A/B testing compares two versions of a webpage, email, or ad to determine which performs

Buzzword

Definition of Buzzword A buzzword, in the context of digital marketing, refers to a popular

Button Ad

Definition of Button Ad A Button Ad is a small, clickable graphic that typically appears

Bumper Ad

Definition of Bumper Ad A bumper ad is a short, non-skippable video advertisement that typically

Broad Match Modifier

Definition of Broad Match Modifier Broad Match Modifier is a keyword match type in Google

Broad Match Keywords

Definition of Broad Match Keywords Broad Match Keywords is a term used in digital marketing,

Blog

Definition of Blog A blog is a regularly updated website or web page, typically run

Barter

Definition of Barter Barter in digital marketing refers to the exchange of goods or services

Banner Exchange

Definition of Banner Exchange Banner Exchange is a digital marketing strategy where websites mutually agree

Banner Ad

Definition of Banner Ad A Banner Ad is a rectangular, image-based online advertisement placed on

Bandwidth

Definition of Bandwidth In digital marketing, bandwidth refers to the amount of data that can

Bottom-Up Marketing

Definition of Bottom-Up Marketing Bottom-up marketing is a strategy that focuses on identifying customer needs,