Archives: Terms

Header Tag

Definition of Header Tag Header tag, also known as header bidding, is a programmatic advertising

Influencer Engagement

Definition of Influencer Engagement Influencer engagement refers to the interaction between a brand and an

Influencer Collaboration

Definition of Influencer Collaboration Influencer collaboration refers to a marketing strategy in which brands partner

Interactive Email

Definition of Interactive Email Interactive email refers to an email marketing strategy that incorporates engaging

Influencer Sourcing

Definition of Influencer Sourcing Influencer sourcing is the process of identifying, researching, and selecting individuals

In-Ad Video

Definition of In-Ad Video In-Ad Video refers to a type of digital advertising where video

Influencer Economy

Definition of Influencer Economy The Influencer Economy refers to a digital marketing ecosystem where social

Integrated Campaign

Definition of Integrated Campaign An Integrated Campaign is a marketing strategy that involves a cohesive

Interactive Quiz

Definition of Interactive Quiz An Interactive Quiz refers to a digital marketing tool, where marketers

In-Market Consumers

Definition of In-Market Consumers In-market consumers refer to individuals who are actively researching, comparing, and

JIT Delivery

Definition of JIT Delivery JIT Delivery, or Just-In-Time Delivery, is a term in digital marketing

Jic Pipe

Definition of Jic Pipe Jic Pipe refers to the Joint Industry Committee (JIC) in digital

Jitter Test Set

Definition of Jitter Test Set Jitter Test Set is a tool used to measure and

J-Curve Economics

Definition of J-Curve Economics J-Curve Economics is a concept used in digital marketing that describes

Jump Page Button

Definition of Jump Page Button A Jump Page Button, also known as a Call-to-Action (CTA)

Jumbled Matrix

Definition of Jumbled Matrix The term “Jumbled Matrix” in digital marketing doesn’t have a widely

Jingle Contest

Definition of Jingle Contest A jingle contest is a promotional marketing strategy where companies invite