term letter: P

Definition of Product Segmentation Product segmentation refers to the process of dividing a company’s product

Definition of Product Perception Product perception refers to the way consumers view and interpret the

Definition of Pricing Tactics Pricing tactics in digital marketing refer to the various strategies and

Definition of Product Incentive Product incentive refers to a promotional strategy used in digital marketing,

Definition of Public Relations Strategy A Public Relations (PR) Strategy is a carefully crafted plan

Definition of Product Image Product image refers to the perception and mental image that consumers

Definition of Product Evolution Product evolution in digital marketing refers to the continuous improvement and

Definition of Packaging Material In digital marketing, the term “packaging material” does not have a

Definition of Pricing Model A pricing model in digital marketing refers to the structure or

Definition of Product Sustainability Product sustainability refers to the development, marketing, and management of products

Definition of Product Aesthetics Product aesthetics refer to the visual appeal and design elements of

Definition of Pre-launch Marketing Pre-launch marketing refers to promotional activities and strategies implemented prior to

Definition of Partner Marketing Partner marketing is a collaboration between two or more businesses that

Definition of Product Discontinuation Product discontinuation refers to the process of ceasing the production, marketing,

Definition of Product Configuration Product configuration in digital marketing refers to the customizable aspects, options,

Definition of Public Opinion In the context of digital marketing, public opinion refers to the

Definition of Product Catalog A product catalog in digital marketing refers to a comprehensive, organized

Definition of Price Anchoring Price anchoring is a digital marketing technique where a reference price

Definition of Personalized Marketing Personalized marketing, also known as one-to-one marketing or individual marketing, is

Definition of Promotional Campaign A promotional campaign is a strategic marketing effort designed to raise