term letter: P

Definition of Permission-Based Marketing Permission-based marketing is a digital marketing strategy in which businesses only

Definition of Purchase Funnel A Purchase Funnel, also known as a sales funnel or marketing

Definition of Promotion Strategy A promotion strategy refers to the methods and tactics used by

Definition of Product Life Extension Product Life Extension in digital marketing refers to the strategic

Definition of Public Relations Campaign A Public Relations (PR) Campaign is a strategic communication process

Definition of Packaging Strategy Packaging strategy in digital marketing refers to the design and presentation

Definition of Premium Pricing Premium pricing is a marketing strategy in which a product or

Definition of Pay-Per-Click (PPC) Pay-Per-Click (PPC) is a digital marketing model where advertisers pay a

Definition of Price Elasticity Price elasticity, in the context of digital marketing, refers to the

Definition of Product Awareness Product awareness refers to the degree to which potential customers recognize,

Definition of Positioning Strategy Positioning strategy refers to the process of creating a distinct image

Definition of Psychographics Psychographics is a marketing concept that focuses on understanding consumers’ personalities, values,

Definition of Product Mix Product mix, in digital marketing, refers to the complete range of

Definition of Purchase Decision Purchase decision refers to the point in the consumer decision-making process

Definition of Product Strategy Product strategy, in digital marketing, refers to the plan and approach

Definition of Prospect A prospect is an individual or organization that has shown interest in

Definition of Performance Metrics Performance metrics in digital marketing refer to measurable values that help

Definition of Permission Marketing Permission marketing is a digital marketing strategy in which businesses obtain

Definition of Product Launch A product launch refers to the introduction of a new product

Definition of Publicity Publicity refers to the technique of gaining public attention and awareness for