term letter: P

Definition of Product Placement Product placement is a strategic marketing technique where a brand’s product

Definition of Partnership Marketing Partnership marketing is a collaborative strategy where two or more businesses

Definition of Product Line Product Line refers to a collection of related products that are

Definition of Penetration Pricing Penetration pricing is a marketing strategy where a product is initially

Definition of Product Differentiation Product differentiation is a marketing strategy that involves distinguishing a product

Definition of Push Marketing Push marketing, also known as outbound marketing, is a strategy where

Definition of Pull Marketing Pull marketing, also known as inbound marketing, is a strategy that

Definition of Perceptual Map A perceptual map, in the context of digital marketing, is a

Definition of Packaging Design Packaging design refers to the creation of the exterior look and

Definition of Point of Sale (POS) Point of Sale (POS) refers to the specific location

Definition of Profit Margin Profit margin, in the context of digital marketing, refers to the

Definition of Product Development Product development in digital marketing refers to the process of creating,

Definition of Psychographic Segmentation Psychographic segmentation is a marketing strategy that categorizes consumers based on

Definition of Promotional Mix The Promotional Mix refers to the blend of various marketing communication

Definition of Personalization Personalization in digital marketing refers to the practice of tailoring content, offers,

Definition of Public Relations Public Relations (PR) in digital marketing refers to the strategic communication

Definition of Positioning Statement A positioning statement is a concise, strategic description that defines how

Definition of Pricing Strategy Pricing strategy refers to a method or approach that businesses use

Definition of Product Lifecycle The Product Lifecycle refers to the various stages a product goes