term letter: P

Definition of Product Loyalty Product loyalty refers to the tendency of customers to continuously choose

Definition of Profitability Analysis Profitability analysis is the process of evaluating the effectiveness and financial

Definition of Positioning Map A positioning map, also known as a perceptual map, is a

Definition of Product Hierarchy Product hierarchy refers to categorizing a company’s products or services based

Definition of Product Diversification Product diversification is a marketing strategy that involves expanding a company’s

Definition of Price Floor Price Floor in digital marketing refers to the minimum price set

Definition of Publicity Stunt A publicity stunt is a planned event or action designed to

Definition of Product Upselling Product upselling is a digital marketing strategy that encourages customers to

Definition of Product Adoption Product adoption refers to the process through which new users discover,

Definition of Personal Branding Personal branding refers to the process of establishing and promoting an

Definition of Product Recall Product recall is a process initiated by a company to withdraw

Definition of Product Expansion Product expansion, in digital marketing, refers to the process of extending

Definition of Price Discrimination Price discrimination in digital marketing refers to the practice of charging

Definition of Product Experience Product Experience refers to the overall perception and interaction a user

Definition of Product Integration Product integration, also known as embedded marketing or native advertising, refers

Definition of Promotion Mix The promotion mix refers to the blend of various marketing communication

Definition of Pull Strategy A pull strategy in digital marketing refers to a tactic where

Definition of Product Endorsement Product endorsement is a marketing strategy in which a public figure,

Definition of Price Skimming Price skimming is a pricing strategy initially setting a high price

Definition of Product Innovation Product innovation refers to the development and introduction of new or