Archives: Terms

Follow-Up

Definition of Follow-Up In digital marketing, the term “follow-up” refers to the act of continuing

Flyer Distribution

Definition of Flyer Distribution Flyer distribution is a traditional marketing method used to promote a

Forum Marketing

Definition of Forum Marketing Forum marketing refers to the practice of promoting products or services

Fashion Influencer

Definition of Fashion Influencer A fashion influencer is an individual with a significant online presence

Green Marketing

Definition of Green Marketing Green marketing involves promoting products or services based on their environmental

Gross Profit Margin

Definition of Gross Profit Margin Gross profit margin is a financial metric that represents the

Generation Z

Definition of Generation Z Generation Z refers to the demographic group born between the mid-1990s

Google Ads

Definition of Google Ads Google Ads, formerly known as Google AdWords, is a paid online

Geotargeting

Definition of Geotargeting Geotargeting is a digital marketing strategy that involves delivering content or advertisements

Growth Hacking

Definition of Growth Hacking Growth hacking is a data-driven marketing approach focused on rapidly and

Explainer Video

Definition of Explainer Video An explainer video is a short, engaging video content used in

Gap Analysis

Definition of Gap Analysis Gap Analysis in digital marketing refers to the process of comparing

Expert Roundup

Definition of Expert Roundup Expert Roundup is a digital marketing technique that involves gathering insights,

Gamification

Definition of Gamification Gamification is the application of game design elements and principles, such as

Experience Economy

Definition of Experience Economy The Experience Economy is a concept in digital marketing that highlights

Digital Footprint

Definition of Digital Footprint A digital footprint refers to the trail of information individuals or

Globalization

Definition of Globalization Globalization in digital marketing refers to the process of adapting and expanding

Exit Intent Popup

Definition of Exit Intent Popup Exit Intent Popup is a digital marketing technique used to